Selena Gomez creates a new Oreo taste, which comes in Brazil; Understand
Selena Gomez This is not strange for collaborations in your songs, but your latest partner is slightly different: Oreo.
Singer, actress, investor and now manufacturer CookiesHe created unprecedented taste for Oreo as part of a growing partnership list to help attract Generation Z customers and to maintain the 113 -year mark on Jaitgist cultural.
Gomez was inspired with his love for Horticat – a cold, sweet drink, usually made of ground rice or walnuts and tasted with cinnamon – to his cookie.
Its custom Oreo is sprinkled with sugar and cinnamon mixed with a layer of chocolate cream and cinnamon with condensed milk. The filling then divides between two chocolate and cinnamon tasting crackers, resulting in a combination of bitterveat and spicy flavors.
The layers are recorded with six different reliefs, including “Celenators”, tribute to Gomez fans, as well as their signature, Oreo’s first time an autograph in its cookie.
“Making my own Oreo cookie is a lot of fun,” Gomez said in a press release on Tuesday. “I raised the cookies I love.
The limited edition cookies will be sold online in the United States from June 2, before starting at the country’s leading retailers a week later. Cookies will be launched in other countries, including Canada, Brazil, Australia and New Zealand in the following weeks.
Choosing Gomez
According to Oreo Usso Vice President Michelle Dignan, Gomez “perfect partner” for the newest contribution of Oreo, a huge range on social networks (Gomez has 420 million instagram followers) and its world appeal.
A 32-year-old woman is one of the smallest self-made billionaires and Bloomberg worth $ 1.3 billion for Gomez’s equity.
The “mostly” of its wealth is linked to the creation of a rare beauty, its makeup line has revealed last year’s publication that succeeds with influences and thunderstorms.
It took about 18 months for the development of cookie taste, Dignan, Gomez and Oreo had suffered a number of repetitions and discussed what they had resonated with her before they reached the final version.
“When she picked up chocolate cream and cinnamon, she thought it was the right joint,” she said.
Oreo was the first to be successful with Lady Gaga and recently, with Singer Post Malone.
The Molon taste of Oreo’s first creamy stuffing, attracted new customers and helped to raise his understanding in generation Z, Degree said.
Oreo chose the musician for its latest contribution because the main “passion” of this population group is the music.
In addition, the partnership has helped Mondelage ownership to grow more than $ 4 billion in sales last year.
“It is more important as users are more limited and no longer have more income to spend,” said Degan.
“What we have seen is to bring a reliable partnership like Selena, and it is worth it for consumers to give up the money they earn with such an effort.”
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