44% of smartphones sold in 2024 are AI. Estimates indicate that up to 85% of this year is “jumping” – business
Data submitted at the 29th GFK Portugal conference, it shows Consumer is one of the main trends of AI in the field of technical goodsCreating new features in technical devices and restoring fully automated business areas.
After the slowdown in the last 2 years, analysts confirmed a Strong resurrection in the Smart Home Products sectionLed by the main tool sector, it reflects Including AI systems in consumer lives.
User standards are following Consumers should prioritize the qualities that reflect their new needs and needs. In particular, this is, for example, a reduction of consumer skepticism in relation to sustainability, which is confirmed as one of the preferences in the customer’s technical goods market.
In accordance Sophisticated suggestions in the past Antonio Salvador, GFK Portugal Director General, This market is expected to record about 2% growth.
In the Panorama marked by the United States’s rise in tariffs, as well as subsidies issued by China, The industry converts its attention to digital sectors, especially computer and office productsThat could be great drivers for growth. Gfk also ates 2025 reaches a new income recordWith an increase of 3%.
The Portuguese market follows the growth trend
Compared to the past two years, The market has recorded a substantial recovery, Analysts refer to a large number of sales and products. Portugal follows similar trendGrowing in all business sectors.
In a statement, GFK Portugal develops it Changing electronic devices is a growing item in purchase impulses. According to shared data, mobile phones are replaced after 3.7 years of use. Tablets and laptops are replaced every 4.4 and 5.5 years respectively.
According to GFK, User and Photography Electronics Products Purchase Portuguese recorded 5% growth in the Portuguese marketInfluenced by online sales channel. In areas with the highest growth in Portugal, the open circles, along with these Climbing in traditional areas such as television (plus 7%) and sound columns (plus 5%).
In the case of televisions, analysts have contributed to the increase in sales in Portugal, the television broadcast of major football events. Models with prices less than 1,000 euros and more than 60 inches of dimensions are suitable for Portuguese customers’ preferencesTo restore the QLED and QDOT Technologies market.
GFK details The computer area recovered in almost every section after two years of negative resultsIncreased by 5%. In the last quarter of 2024, Portugal provided the best results in this business area. In addition, the Telecom Department has recorded a new sales and billing record and also follows the growth trajectory of recycled tools.
Last year, Portugal is up in small tools sales, which increased by 8%, which is more than 3%of the world average. In the main tools, Portugal recorded an increase of 6 percent points after the global recovery.
Analysts noted a A significant difference between the number of units sold from accessories (More 6%) And their value (3%more), which shows new user patterns, such as the less intention to upgrade by users.
The demand for accessories was run by campaigns, which reached the record in November. The Innovation represents the future of the market, which allows intelligent features to further products. In Portugal, small and large tools will increase by 3% and 7% respectively by 2025.
In online sales and physical stores
The global market of consumer technical goods has conducted a 1.4%moderate growth trajectory. The national level has an income of 3.8 percent points, as well as about 3.6 billion euros.
International, Sales of online electronic devices, especially in the fields of computer science and small tools, reached a new record36% of the total income is represented and in some cases, more than half of these values.
This trend has been contrary to big tools, where online point has been losing the sale of online point since 2021. In Portugal, the presence on this channel is much smaller than what is recorded in Europe, but analysts suggest that there are clear indications of improvement In the 2024 results, 22% of this sale will take technical sales.
On the other hand, sales in physical stores have been a year -round oscillation, highlighting GFK Pico in October (Plus 5%) and November (Plus 7%), as well as 1%break in December. In total, 37% of sales are focused on promotional periods in Portugal and Europe.
