Labu: What is the ‘Ugly Doll’ that turned into a trend in Tictok
If there is a new star TictocYour name Mother.
The character in the toy series The demonsAs well as PopmartFever on the platform, in which millions of videos starred Unboxing And customization. This phenomenon has gained strength with the viralization of content showing the moment fans open Blind boxes And reveal their unique versions of the toy.
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The Laboob, created in 2015 by the Illustrator Kesing Lung Piriths, stood among the toys that could be collected.
The induced nanardic folk tales, This character includes angles ears, nine sharp teeth and crossbarCombining beautiful and frightening items that attract people’s attention.
Labub’s world popularity tended to show the toy as a fashionable affiliate on her social networks in Blackpink’s Lisa singer Lisa. Since then, This character has received 300 variations of colors, shapes and sizesExtending the appeal among young collectors and fans of pop culture.
In 2019, Kesing Lung signed a special partnership with Popmart. Since then, the brand has launched special editions such as “delicious macronons” and “haw A seat”, where toys appear in positions where toys can be adjusted with more sophisticated materials. Rare models like Chestnut Coco and Duyodo have become very valuable pieces in the market, only 1 out of 72 boxesAccording to estimates.
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The toy’s success in 2024, Popmart increased by 204% profit compared to 2023 and an increase of 107% in sales during the same period. Market analysts may say that Laboob’s asteroid Celebrity EndosIncreasing appeal Specific toys And a strong desire of people Collector items. In the United States, a kind of toy costs up to $ 300 (but almost everything on the site is sold).
The power of Labu was also experienced in the K-pop. In April 2024, LisaA group member BlackpinkHe posted a photo on his Instagram profile showing the toy, which made it immediately interested in his millions of followers.
@natscang Opening the Labu with Beasties
According to Popmart, only sales Lababus As a result income RMB 3.04 billionRepresentation 23% of the company’s total income.
Macron and Seat Editions consolidate Laboob’s success
Start of collection Delicious macrononsIn October 2023, the character was identified as a new phase. With names inspired by desserts such as Green Grape and Sea Salt coconut, new toys strengthened the playful beauty of the line and further enhanced the search for collectors.
Already in July 2024, re -unveiled by launching Pop Mart There is a seatLabobu is brought in in a sitting position and soft materials. New versions have different expressions – open, glazed or closed eyes – and tag the labels that fit each model.
Despite the SGD 24.90 starting price, Units in official stores quickly exhaustedIncreasing the secondary market and consolidating a picture of Laboob as a desire.
