In Florinopolis, the day of celebrating the entrepreneurship of Santa Caterina

Santa became a repetitive agenda of Caterina Examination – Only in the last 12 months, the state has over 600 reports. And this is not a coincidence. The founding scene Santa Katerina This is not to rise: it re -unveils itself, varied and exports innovations.

In the west, on the coast Itza ValleyBusiness atmosphere is pulsates.

This Thursday, 8, Examination Gathered huge names from politics, technology and market to celebrate this movement Road Show NixThe caravan of events to give visibility to the founding leaders of Brazil’s major cities.

Oh Road Show Nix This is a continuation of the project Extending businessesThe largest entrepreneur ranking in Brazil Examination In partnership BTG Pactal.

Registration to expand the business will open until May 25 and free! Get a membership here!

A capital Santa Katerina Received the second edition of Road ShowIt started with an incident in November last year SuccessNo. The Holy Spirit.

Edition Florinopolis Do it Road Show Nix Happened in Sapians RideInnovation and technology space to the north of the island.

The event was attended by more than 220 guests, which had a 4 -hour content and ended with a happy hour for networking.

Road Show Nix Floripa Sponsored BTG Package CompaniesIn addition to support AkatAssociation Santa Katerina Technology companies, CDLChamber of Shop Keepers FlorinopolisAnd from PSA lectures.

Among the guests, participated in:

• • Palo Born HouseInternational Pronunciation Secretary Santa Katerina
  • Topaz NetoThe mayor off Florinopolis
  • Alberto KubaYes Road
  • Gustavo BorgesFormer Olympic and founder
  • Gabriel MotomuraPartner BTG Pactal
  • Arnaldo Glavly Junior.CEO Do Capital Egg Group
  • Betina Janetti RamosFounder Nanovetors
  • Kamila DritatoCSO DA Education Exam
  • Claudia RosaInvestor Angel
  • Dayane TitanDirector Bali Brazil
  • Diego Brights RamosYes Tiotech
  • Ayanan FernandezYes SoftPlan To the private sector
  • Isabel BlasCo -Founder The characteristic
  • Jose MatiusDirector Habitasal

From the motor workshop to the world

Established in 1961 Zaragu Do SulA. Road This is one of the greatest symbols of Brazilian industrial power. But mostly impressive is not size – they are fundamentals.

In 2001, the company earned 1 billion Riyas. In 2024, it reached 38 billion, 64 factories in 42 countries. “This story is built with discipline, stability and world form” he said Alberto KubaCEO of the company.

The internationalization strategy of Road It is patient and perfect. Started with markets with a small language barrier Mexico E. Portugal.

No. MexicoBecame the largest outside of the operation Brazil. I am ChinaThe path is thin: “These are the years of losses of more than 3,000 competitors, but today we have six factories out there,” he said For.

The company bets on regional * supply chain and vertical processes: 80% to 90% inputs are produced locally. It gives flexibility to deal with shocks such as pandemic or logistics crises. More than differential, it became an internal rule.

The same toughness applies to investment in people. “We have more than 800 students and 500 trained technology schools a year – many of our principals have started with these programs, including international activities,” he said.

In the portfolio, the Road It has already been consolidated as reference to the four strategic vectors: energy capacity, industry digitization, renewable energy (solar, air, green hydrogen) and electrical mobility. “We have had recycled engines since 2001. Sustainability is not an illusion for us – this is a source of culture” he said For.

A national capital das startups

Mayor Florinopolis Topaz Neto Your panel opened to mark the success of capital Santa KaterinaOfficially appointed Brazilian capital of startupsIt didn’t come accidentally. “This is a 30 -year structure in founders, universities and public power,” he said.

The city is updating its master plan to reflect the new reality: less tourism and more innovation. “The Florinopolis Home office or digitization has not lived since 2014, ”the mayor said.

Today, the city has a direct air relationship with international destinations Portugal E. Panama.

“The airport has become a strategic property for business. And we are creating a more valuable city – adding, education and zero fare,” he said.

A state of learning to grow without concentration

“Pre-salt Santa Katerina It is your people, ”he captures Palo Born House. According to him, the lack of nobility or concentration had to maintain the state around regional professions – and it created organic, living and elasticity culture.

Bornhouse The role of the state is a facilitator. “We cannot get on the way. We must provide the need for developers.” He sees SC Developing pole for Deptake. “Maybe we may not create AI from scratch. But we must be close to the head of prison.”

Productivity on the agenda

Gabriel Motomura (BTG) Ayanan Fernandez (SoftPlan) E. Jose Matius (Habitasal) They brought a simple subject: The Brazil It should be more effective. “In the 1970s, half of our productivity in America. Today, it is 20%” he said Motomura.

Na SoftPlanArtificial Intelligence already calls half of 18,000 Monthly. “We cannot confuse the cost of removal. He said the way to energize new positions” Ayanan.

Already Matthew Highlighted the pandemic effect in Jureri International: “Today we have people from 34 countries. The city has become the world’s center.”

The world ambition with courage

Isabel Blas How said The characteristic It also acquired 100 million REI based on bootstrapping.

“Our model is always setting up talent. We have invested in the middle of the skill and human being.”

Already Diego Brights It came to mind Teltek The privatization of the teles was almost bankrupt. “We will start with two people. Today we are Sao Paulocom CiscoWere, and,, and,, and,, and,.. Microsoft And big customers. ”

Arnaldo Glavly Junior. Built Egg Capital To make bureaucracy complicated. “We have digitized the tax system. Today we are 300 and serve customers nationwide.” All the vehicles strengthened the visibility value Examination. “It makes a difference to attract client, partner and talent.”

Charge women

With the panel Claudia RosaWere, and,, and,, and,, and,.. Dayane TitanWere, and,, and,, and,, and,.. Kamila Dritato And the founder Nanovetors Practical stories have been brought on how to lead, increase and impact.

DhayaneAs well as Front deskHe shared a challenge to build a strong brand in the competitive market. And a live message about balance:

“You need to have fans at home. You should come after a day work and have people who worship you there – and attend.”

Claudia He spoke of the importance of investing in the founders. “Women -led companies are the result – and increase stability.”

Reminder that female storytelling is not exempt in the entrepreneurship of this panel: it is growing.

The last lesson of Gustavo Borges

At the end of, Gustavo Borges He said how his highly performed mentality migrated to business from swimming. “You are trained every day, repeat the processes, adjust what is not working. In the end, the difference is stability.”

For the entrepreneurs, he sent a simple message: “It’s not always about winning. It’s about how you face difficult days. And if you do basic well -being every day.”

Oh Road Show Nix Floriapolis It ended when it started: the entrepreneurship is celebrated with integrity, aspiration and many people ready to make it differently.

With Santa Katerina Has already become an agenda ExaminationBecause Brazil It is a lot to learn from this courage.

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