Brussels race in wine without wine
AdvertisementHealth worries, repression under alcohol, change the customs of the younger generation … for all of this, the Consumption of Personal Alcohol consumption has declined by 20% in Europe between 2000 and 2019, WHO said.
Considering the decline in demand, some wine makers are betting on alcohol -free wine and choosing innovations to diverse sales.
In Belgium, near Charlroy, Associated beverage solutions It has produced alcohol that has not been connected from 2018 to vacuum filtration since 2018, which is said to protect flavors and aromas than other methods.
This technique involves heating the wine in the vacuum to reduce the temperature of alcohol to 35 ° C instead of 90 ° C.
However, changing the taste of wine. Then, other products and aromas are added to you: “The taste and quality of alcohol without alcohol is clearly improved.Ovarian Says the production director of the Euronevas Associated beverage solutions.
The company produces white and bright wines without more alcohol than the Reds and Roses: “It is difficult to make red wine without alcohol, because the sensation is very round and it is very difficult to achieve balance after the removal of alcohol.”
Customers adhere to. The company’s unmistakable wine production was 1.2 million liters in 2019 to 5.3 million liters in 2024.
Wine suppliers are mainly from France, Spain and Italy. Most of the non -alculis -free wine production is sold in the Scandinavian countries, the Netherlands, Belgium and the United Kingdom, “historically very open to news is very open for news,” says General Francis Acurer, Director of Associated Bevarak Solutions.
“0.0%” or “low -alcohol content”?
On March 28, the European Commission is a Action Plan to strengthen the rivalry and setback of the wine sector Considering the evolution of consumer customs, climate change and market uncertainty.
In particular, it proposes to support marketing of wines with 0% or low alcohol content, clarify the rules and synchronize the definitions across the single market.
Currently, the “alcohol”, “0.0%” and “low -alcohol” manifestations are currently controlled in the EU, and there is no same alcohol content from one element to another.
Therefore, the commission is favorable to use the word “without alcohol” and does not exceed 0.5% to appoint a wine with the purchased Alkohomer title (TAV). The word “0.0%” is added if not exceeding 0.05%. Finally, the word “low -alcohol content” is determined by the type of alcohol with Alkohomer’s title, more than 0.5%, less than 30% and the minimum alkohomer title.
“We have chosen a process that produces 0.0%. Until can always be presented, it distinguishes us here. But it is important to keep things clear to consumers so that they know that they are buying the whole knowledge of the whole knowledge,” says Benoit Poison.
The group prefers sealing wines with low alcohol or alcohol -free wines, providing great information about materials and launching methods for consumers.
Violin
“In our view, alcohol -free wine market helps the wine industry because alcohol should be produced first. So it helps with vineyards, wine makers, wine mills and full industrialists. We are another step at the end of the prison.”
AdvertisementIn the past, some wine makers have not welcomed the type of alcohol, but many have changed their minds: “In a way, the wine is like a child of the victim. It is a little difficult to look at it through the shutdown process.
In addition to promoting alcohol -free alcohol, the European Commission recommends that they leave unwanted vineyards and remove more green grapes before the surplus to avoid surplus. It also wants to convert the reconstruction recognition into more flexible.
Commerce
For now, the European wine industry is retaining breathing and eyes are set in the United States. Donald Trump threatened 200% European wine If the European Commission retaliates with fees Pabbon. After the pressure of Italy and France, the European Union is expected to leave the US whiskey.
