Xerox celebrates 60 years in Portugal with the world’s largest market share – business

Xerox is celebrating 120 years next year, half of which has a direct presence in Portugal. To celebrate 60 years, the Portuguese branch, which specializes in printing, is conducting some internal activities, especially with its partners, customers and distributors. At a meeting with journalists, in which there were a sapo tech, Xerox Portugal and Spain General Director David Alkied has seized the company’s performance in the country, highlighting the inevitable role of its suppliers who help in 95% of our country.

Not only about the round mark of the birthday, but he always highlights the work done to see his presence in Portugal, in the recognition of prestige and brand. “The National Branch leader said that it was 60 years old, “said Portugal had a largest market share than other departments around the world.. “In Portugal they are leaders in all departments.” However, it manages the idea of ​​the trouble of growth when leading the lead.

Regarding the company’s strategy and future in the country, the goal is clearly growth, using “If you do not try to grow according to the definition, you will end up walking back.” To The Sapo Tech is now increasing the team by 10%, which has stressed it as an ambitious plan. Last year, Xerox added Portugal to 48 million euros and estimated to increase 2%this year. The company explains that the country has recruited 170 employees (over 16,500 worldwide) And your optimization between billing and staff allows you to have “interesting” investment returns.

David Alkied has been dragged from the book referring to the company’s anniversary in the country to point out its commitment to the invention and investigation, which claimed to be part of its DNA. The goal is to strengthen your major business, which is the seal E. In December they started the process of earning LexmarkCurrently waiting for regulatory approval, the merger has been completed in the second half of this year.

The company has admitted that the market is very mature, margins are small and seals in larger sizes like A3 and sell less and less, now the most common A4. The Buying Lexmark, A4 Print expert comes to collect this need for multinationals. And while you are looking for cheap solutions, the company needs to sell more equipment to maintain a positive billing. Waiting with Lexmark in three years to see back to see and rise.

Another thing about the company’s strategy is related to the review of all internal processes around the world. There is no consolidation of tools, and it is necessary to find a standard to unite all the branches of different markets.

To retain himself in the high -level market, “Skudia” has partnered with Aston Martin in Xerox Formula 1. In addition to increasing the reputation of sharing, with the sophisticated brand, Xerox stickers spread throughout cars to display people you want to achieve. In the same way, the team’s documentation and printing requirements will be left to the company.

A. The company aims to have IA and software solutions through an important strategic partnership with companies such as Lenovo and Microsoft, not only accessing its cloud systems but also to be a mediator in the sale of computer, Microsoft licenses and other services. Xerox predicts to sell solutions as a service. David Alkyide said companies had a 1-3% printing cost when companies spend up to 30% for laptops and other products.

The Xerox Scanning Center serves Portugal and seven other European countries, claiming that 150,000 documents are spent monthly in their service. It highlights the need to hire more people in Lisbon because it is a very attractive city, especially for young professionals. In Portugal, remote sales are served to other countries for English, German, French and Italian distributors. It gives an example of a young man who started working on Lisbon on the phone with clients in Germany and now the director general of the country, in a five -year professional growth.

Oh Xerox growth does not focus on civil liability. And as it is an industry connected with paper, it intends to return to the planet of tree planting. He also created a tool to help and encourage his employees, allowing him to contact the possibilities in the area where they live.

Recently announced in Las Vegas’ contracts to expand their services in other sections of the market, such as the impression of labels and high -grilled packaging, such as drugs or aesthetics are often not justified. The Large A4 and A3 injection injection printing, as well as areas to explore continuous coil prints.

Investment strategy in artificial intelligence

For David Alcohol, there is no return to the theme of Artificial Intelligence, with many projects with this technology. In June last year, he started the world’s first multifunctional printer with AI, highlighting the applications within the equipment that could learn from use. The procedure and seals made of copies are recorded so that it is not a fast process, and less power consumes.

Xerox has recently launched the AI ​​tool for technical services, which helps us to quickly detect deficiency signals. Systems learn and list the steps for repair, reduce the necessary time of technicians. David Alkied said, 95% of the first visit was repaired, which means more happy customers and less travel pollution.

Despite the investment in AI, the company has been reduced to the use of technology morally. David Alkied, who explores the theme of IA with SAPO TEK, explained that he intends to optimize his devices with technology. Considering that it naturally reduces jobs, it considers that it is a tool that helps, but it is necessary to understand its use. Its use is only used to help companies grow and give people a good quality to dismiss people and to perform their work.

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He felt that there was usually a lot of ignorance in large companies and SMEs and that 70% of companies that want to use AI, but they are worried about how they don’t know how. Considering that the adoption is not too fast, it gives time to learn and mature. Internally, Xerox said it was learning how to use the Kopilot and to take a course on good AI methods last year and sign the commitment of sanctions on abuse.

In response to SAPO TEK on the impact of Donald Trump’s tariffs on the company, David alkied is a worries and no one can can do what is happening. However, according to your personal opinion, it is hopeful that it will be soon, because this acceleration is “crazy and cruel”, seeing the rates submitted to China. It believes that it should not be long, so it has little effect, which allows the bag to recover quickly. “Otherwise, no one is alive.”

Oh Tech Xerox has challenged the Portugal leader to point out major aspects of these 60 years. The first popular thing is that the professional skill of all aspects of the national team, which believes that it is a differential factor in relation to other branches of the world. The team’s hardship is to do things as best as possible and never satisfied. Considering your past, present and future innovation, this is the second popular aspect.

A. Find practical solutions to the challenges arising, the third leads to the “constant” keyword, think about the right way to follow and take the right steps to get it. Finally, in the fourth place, the care of people working in the company. He emphasized the glory of the Xerox people in the top 10 of the best organizations in the country.