The United States wants to reduce the business business business – business
The US section of the United States is tight to Google online advertising business and recently Are considered convicted of illegal monopoly. It’s now Revealed The remedies proposed by the court are not in favor of the technical giant. Asked Google Nonvals on your ad sales platform and ad management platform. The company has been accused of violating competitive rules for a decade for over a decade.
Ad Exchange (ADX) and Double Click for Publishers (DFP) Management Platform, Currently at Google’s Liability Issue called Google Ad Manager. To remember it Google acquired Doubleclick in 2008.
A. Advertising for Google’s purposes manipulating auction and imposes unjust situations on access to your tools. Google has to review the policies in the online advertising area, but it is necessary to understand how it is happening.
A. Technology has plans to appeal to the original judgment, want to make necessary changes, so you don’t have to sell any part of your business. Justice Google pointed out that the ADX Platform has made customers more difficult on both sides of the AdX platform. Google appeared as the top bidder who did not give major banks at auction for its competitors.
So, The platform should be sold as soon as possible, pointing to the quoted court The edge. Google should run a way inherently with other systems of its marketplace. Google has also been proposed to prohibit the management of a statement conversion platform for 10 years.
In the first phase, the court proposed the functionality that Google allows the platform to consolidate other ad conversion systems, as well as the editors to transfer their DFP data to another server. The Google should also force to leave the code used to handle advertising auction in open source license. And prevent this code from hosting or re -creating this code on its products, including DFP, Android and Chrome.
Finally, in the final stage of Drugs Shades, the court hopes to leave Google with two platforms associated with each side of the ad business barricade. The Google justifies himself by saying that he cannot sell the ad business because he is rooted in the company. The new versions of ADX and DFP must be created independently of Google, which takes at least five years.
The proposed changes also require many resources from engineers. The The company prefers to prevent a range of business techniques in courtWith competitors, other methods to give offers in real -time auction.
