This week’s goal has returned to court to assess the future of Facebook, Instagram and WhatsAppWere, and,, and,, and,, and,.. At the trial It sets the end of the Mark Zuckerberg Empire. However, this process may extend for several months There were many important regrets in the early days.
In addition to bringing new details on the strategy of technology giant over time, Ads made to the allegations made by the Federal Trade Commission (FTC) give more strength The company used the “purchase or bury” strategy to get rid of opponents and maintain an illegal monopoly.
What do we know in the early days of trial?
- Zuckerberg admits that he bought Instagram as “good”
Instagram’s rapid growth when I ask if I want to be devastating to your business (at that time, still Facebook) The officer accepted that the app had a good room Than the technology platform I am trying to developWere, and,, and,, and,, and,.. Development to Reuters. “We are buying development analysis vs.”, he said, adding the process of creating a camera app for Facebook. “I thought Instagram was good in this regard, so I thought it was better to buy it”Accepted.
- Want to “neutralize” Facebook Instagram?
During the hearing, FTC’s lawyer Daniel Mathson presented an email exchange between Mark Zuckerberg and David Ebercuman (former Facebook CFO), about the reasons for the purchase of platforms such as Instagram. In it, David Ebercenman asks if he will be included in these reasons, “Neutralizing the opponent” is a positive response from Mark Zuckerberg.
- Zuckerberg argues that purchases have better platforms
In response to allegations purchased from Instagram in 2012 E. WhatsApp in 2014 Deliberately made to eliminate competition in the Social Networks section, Mark Zuckerberg has argued that acquisitions have been used to improve customers experience and increase platform innovations.
- Attempts to develop opponent applications have failed
During his testimony during the trial, he also identified multiple attempts to develop apps that compete with the Goal’s CEO opponents. “It is very difficult to develop a new app,” he admits, as the company has tried to do this, there is no great adhesion to creations. “We probably tried to develop dozens of applications in the company’s history and most people have never reached anywhere.”
- The target is to block opponent app ads
Another in the court revealed that he told his team at Mark Zuckerberg, he was planning to lock ads for messages such as Vechat, Kakao Talk and Line. At the trial, the official found that the company would only be concerned with the current competition in this section.
- Snapchat purchase is 6 billion on “on the table”
Oh Facebook tried to buy Snapchat And it also made more than one proposals, but the business has never materialized. One of these purchase proposals during the trial revealed that the opposing app was based on an offer of $ 6 billion, website advance The edge.
