Privacy Sandbox: Chrome – Google Leaves an alternative plan for third -party cookies on the Internet
Last year Google has already agreed, after all, It does not end the cookies Third parties in your browserBut there are plans to provide customers a new navigation experience. But now, everything has returned to “share zero”.
In an update shared by the Inithani Sandbox Blog Anthony Chavez, the Initiative Vice President, Google has chosen to pursue the current policy for third -party cookies in Chrome. No proceeding with an alternative plan shared in 2024.
When communicating with official details, editors, programmers, regulators and advertising industry’s ecosystem, the technology giant came to that decision “There are different opportunities to make changes that affect the availability of third party cookies”.
“Furthermore, Has changed a lot since we were announced Privacy Sandbox em 2019 And so as we agree to com a cma (Competition and Markets Authorized) E Com O Ico
In 2022, ”he agreed.
Anthony Chavez says, during this period, the Accelerated the adoption of technology designed to improve privacyAs well as emergence New opportunities to bring more security to navigation experiences.
Due to the reasons that led to the end of Google’s strategy, the Changes in control landscape worldwide.
“We improve defenses against supervision in Chrome’s icognito modeIt already blocks third party cookies for default, ”called Betting on strengthening your browser security features.
The statement originated Google faces A New Judicial Bottle It leads to sell chrome. After losing in court, in the case of blaming her Hold the monopoly in digital adsThe company returned to trial this week, this time against the United States Department of Justice (DOJ).
The same court, Last yearGoogle has violated anti -monoopoli law in the online search market Began to determine the new judgment of what appropriate corrective measures are.
Doj argues that the correct “medicine shadam” is the selling Google browser. Another opportunities are to force the technology giant to sell the Android operating system if corrective measures are sufficient. Recently, Openai thought it would have Interest in buying Chrome If he was kept for sale.
