National Confederation of Retailers To Inject Billion 22 Billion into Valentine’s Day Economy | The economy
Although continuous inflation and a high level of Brazilian families owe, trade should enter a strong move on Valentine’s day this year. According to a survey conducted by the National Confederation of Shopkeepers (CNDL) with Credit Protection Service (SPC Brazil) and Audichee research R $ 22.14 billion In retail sales and service field.
What is expectation 57% Brazilian users Is on the date, equivalent 93 million – fell 2.9 million slightly compared to last year. There is currently a average cost R $ 238. Clothing (38%)Were, and,, and,, and,, and,.. Perfumes and cosmetics (34%) E. Footwear (20%) Lead the list of goods that are most requested.
“Although the number of customers who want to buy compared to the past year, it is one of the most important dates for Valentine’s Day retail. Brazilian consumer, even with a tight budget, is not giving or celebrating the occasion,” said CNDL President Jose Costa Da Costa.
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In addition to physical gifts, the survey shows it 39% want to celebrate the date of the houseHowever 31% choose to go out for dinner E. 8% of plan celebrations in hotels or motels. In non -meterial prizes, Romantic dinners (20%) E. Bombans or chocolates (18%) They also appear in mostly mentioned.
Pressure cost
Most of the respondents (38%) are told to spend the same level by 2024, 33% would like to spend moreConsider that there are particularly better quality gifts (62%) or that prices are high (35%). Already Plan to spend 16% lessPrompted by the need to save mainly (54%) or compromise budget (32%).
Research also reveals it 59% perceived the highest prices Than last year 37% believe they are stable And just See 4% reduction. This understanding strengthens consumers’ care, even in the wake of the desire to impress a partner, wants alternatives to keep the cost.
Pix leads to payment method; Physical stores follow strongly
Most users (69%) are expected to pay gifts in cash – 34% using picks – though 28% plan installmentEspecially Credit card (22%)With an average of 3.5 installments.
Despite the strong presence of e-commerce, 57% still want to make their purchases in physical storesEspecially Shopping centers (21%) E. Popular commercial centers (16%). AS Online purchases Represented 36% of intentionsWhere Applications (73%)Were, and,, and,, and,, and,.. National retail sites (57%) E. International (56%) They are the most cited channels.
Foreign platforms that are mostly remembered Shoppy (81%)Were, and,, and,, and,, and,.. Amazon (57%) E. Sheen (43%)Low prices (75%), a variety of products (55%) and highly expensive understanding are driven.
Debt worries: 31% shop with overdue accounts
The fact that causing concern revealed by research 31% of users with intention to buyWhere 71% of them are named negatively. However, they want to buy gifts for their partner.
Furthermore, 28% have found that they usually spend more than themselvesWill be driven Please liking (22%) Or through The partner is “deserving” (41%).
CNDL Economist and Finance Specialist Merula Borges warns: “The country is experiencing a high -version. Therefore, it is necessary to use creativity and find alternatives to celebrate the budget without compromising the budget.
About research
Hearing research 1,032 out of 27 Brazilian capitalsIn the days April 28 and May 7, 2025com 3 percentage point error margin. Focus users 18 or moreOf All social classesWho wants to buy gifts on Valentine’s Day.
