Mothers exceed challenges and get space in the market through entrepreneurship | The economy
In the current scenario, women are mostly standing in the business of business, especially in the face of founding mothers, maintaining their institutions and facing a daily challenge to reconcile professional life with family responsibilities. In the case of Rita Assef and Heloisa Sarmento, the two women with courage and will have changed their facts and have become examples of overcome and success.
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Rita Assef started her founding profession at the age of 15, seeing her need to gain economic independence in a large family. “I started selling at the age of 15, so many children, so everything was hard, and I wanted to have my belongings regardless of my parents,” Rita recalled. This decision recognizes the opening of a journey, which has led to the opening of her own women’s article shop, which is special in clothing and accessories.
Coordinating motherhood with business is not an easy task. Rita believes that her daughter needs to provide good quality of life to her daughter. “This requirement will force the child to do everything to give a good quality of life,” he said. Despite the difficulties, she found a balance between the two worlds, always focusing on the well -being of her family.
Currently, Rita faces retail challenges, such as a decrease in sales due to financial instability. “Working with retail is to know how to deal with the daily challenge, especially the lack of money,” said the founder. However, she maintains her passion for her doing, adjusts to market changes and always tries to provide quality products at affordable prices.
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Another example of Heloisa Sarmento is an founding mother, in the face of disadvantage, is a way to be in the market by making her own money in entrepreneurship. Eight years ago, she began her founding journey with the sale of Brigadiros, who was compromised to look after her young son and her house. “I started to take up with a need eight years ago and I have no one to leave my son, who was already eight years old,” Heloisa said.
Heloisa with Daughter Elo (Claudio Pinhero)
Over time, she expanded her business, rented the trade subject and later earned it. Today, Brigadiros is also sold and she also offers creeps and starts breakfast service. “I am ready for various baskets of Mother’s Day,” he revealed. Heloisa does not limit its activities to the same branch; She has taken over in many ways, always looking for new business opportunities.
Despite the difficulties, she believes that it is possible to revive the multiple duties of the mother, wife, housewife and businessman. “It’s not easy, but it is possible, is it right? If you have the power and courage of you, you can reach your goal, you can reach your goal,” he said.
Common challenges and overcoming
The reality of Rita and Heloisa reflects many founding mothers in Brazil. According to a survey by Serasa, 81% of single mothers had to resort to an unofficial work to complete the income, especially cleaning work (38%). In addition, 90% of married or sustainable union balanced and professional work is still a challenge. This data shows the difficulties faced by women trying to balance their career life with family responsibilities.
Despite the obstacles, many mothers find a way to achieve financial autonomy in entrepreneurship and to realize their dreams. For example, Rita highlights the importance of being fresh and focuses on the growing ones. “I always focus on and focus on growing what I am connected to the news and I will bring them to the store,” he said.
The future of entrepreneur’s mothers
The future of entrepreneur’s mothers is optimistic. For example, the interviewers showed that it was possible to achieve great achievements even though they started with a small business with dedication and courage.
Exciting examples for mothers who have overcome the challenges of Rita Assef and Heloisa Akmos and gotten their space in the business world. They have proven that it is possible to balance and succeed with mother’s responsibilities, even in the face of disadvantages. Their stories reinforce the importance of feminine entrance and the need for support and recognition, so that most women can walk in this path and gain independence, but even perfection.
