Microsoft is not lost in Portugal or autonomy? There is no company – business
In the last two days, news Microsoft Portugal Ia Lose autonomy and report to the European cluster It has created excitement and reactions. The The company has already explained that the Portugal decision is carried out by autonomy and maintenance And from July 1, the expected change, the Portugal affection for the regional structure at the level of affection, can only have effects. The Microsoft continues led by Portugal Andres OrtolaRepresents the company. The The subsidiary now reports to the new regional construction of the company for South Europe.
At the base of dispute a News published by Eco April 26, Saturday, realized itPortuguese Microsoft’s placement loses the local decision center And integrate a group of Southern Technology Europe. The Information depends on an internal document The information released by the company has already been confirmed by technology.
“Recently, we have announced Change in the structure of our Microsoft EMEA area. Microsoft, which is currently reported to our Western European region, is going to be part of the new area of the new area called South European, which is known as the Southern Europe of the Charles Calestropot – from July 1, has been sent to the newspaper.
Portugal thus joined the group of Turkey, Greece, Cyprus, Malta, Albania, Bosnia, Slovenia, Serbia, Northern Macedonia, Montenegro, Kosao, Croatia and Bulgaria. Change is done in the context of A Reorganization of the entire activity structure of the company in EMEA (Europe, Middle East and Africa).
In this area, the Microsoft is maintained by autonomous affiliates – For France, Netherlands and Switzerland; Two areas of double affiliate companies: Germany/Austria and United Kingdom/Ireland; And and Three multi-subcousy regions. Portugal is part of the southern region of Europe. There are two more: North and High School East & Africa.
This change seems to be a loss of autonomous and v, because so far the Portugal is an independent subsidiary. As well as It does not welcome the country’s integration in the regional group with low central geographical and very different profile. Outside the company’s Universe, this decision has already been criticized by the public. Andre Aragon de AzewedoFormer Secretary of State of Digital Transformation Open Letter To request a review of the decision.
“A. Portugal with new configuration groups geographical continuity or general historical tradition. Therefore, the possibility of increasing natural synergies is lost-for example, between Portugal and Spain, cultural, economic and historical proximity is recognized and valued, ”Eco justifies the quoted letter.
“Current Microsoft in Portugal seems to have ignored the reality that has been built for more than 30 years“It was also considered the manager of Microsoft before and after the post of Secretary of State, leaving the company last year last year.
“We are still in the beginning of this reorganization. So I want Portugal should be removed from the South MCC and get together in a more coherent clusterIn addition to countries like Italy, Spain and Israel, they respect their true strategic perspective, ”he suggests. The same letter has another advanced hypothesis The creation of the Iberian cluster, “Integrating Portugal and SpainIt respects history, culture and market logic that follow many other world organizations.
Historically Microsoft’s Portuguese operation in the European context has highlighted the company for its weightIn view of the relative weight of the national economy in the size and regional context of the country.
Microsoft describes the expected reorganization to employees Measure to respond to current market needsNuma Marked by increasing demand for artificial intelligence solutions And reduce the complexity of the business, “creating more agility”.
