MEO better calls – seeking to “humanize technology” by telecommunications

“Tight Better” means the concept of using MEO in its new positioning, reiterating the commitment to humanize technology and expands the human side. The new communication “consolidates the brand view as a leader in the stable transition market and highlights the important role of technology in promoting human relationships,” he said in a statement.

Mio thinks that the world needs good calls, they are safe, simple and responsible, but they can thrill and make them better. Technology aims to be a tool to improve them, but never replace them, which indicates a stretcher. The signature “MEO. Humanitarian” is reinforced in a new form, which puts the humanization of technology in the center of its performance and communication strategy.

See promotional images in the gallery:

“With this new position, we reiterate our commitment to keep technology for human relations service. If we want to reinforce the quality of their daily interactions, how innovative it is to reinforce it.

To highlight new positions, the MEO has launched a new campaign today and the simplicity and depth of human connections has been launched in organized advertising image. The normal gestures describe emotional moments, but they are both powerful. The tactic of the finger represents human interaction, intervening by physical or technology.

Watch the promotional video:

The film has the beauty of the inspiration from the digital universe, takes a powerful and sudden approach, but maintains the validity and human touch of the message. The The campaign was the protagonist Kelly Bailey, who joined the voice and image and the original theme of Carolina Deslandess was called “O Toka”, which was first displayed in this Mia campaign.

“This partnership is invented by breaking up the tradition of advertising propaganda, which can resort to the most common songs. The artist’s relationship with the theme brand of music is reflected in a unique and unique way“The artist has been a brand ambassador for five years, creating a relationship that allows her to have a close knowledge of MEO’s performance in the territory of” Humiza “, which is the result of this amazing opportunity for the brand.”

A. Campaigning in various ways, including television, radio, external advertising networks, press, digital and selling points at MEO. Garage is responsible for the production of the film.