Illegal online advertising monopoly – Google is considered convicted in the Internet
The federal government and 17 court have filed a court action against Google Giant, alleging that three digital advertising technology markets have been monitored. The The prosecution has proven that Google Sherman has violated the law by acquiring monopoly power in the open web editor and their exchange by gaining monopoly power in the market.
There are allegations that the technology giant has illegally connected its own ad server for editors and as indicated in adx advertising, Document. Oh If it was running since September last year. The court is now referring to new audience to determine the appropriate solutions to Google violations.
According to Judge Leoni Brinkema, the Google is illegal for a decade by Google by contracting policies and technical integration. In this way, Google established and protected the power of its monopoly in two markets.
Despite partial success, Google has not yet seen confidence as part of the allegations of other violations. According to the Vice President of Regulatory Affairs Lee-Anne Mulholand,Our advertising tools and court found Recent acquisitions like DoubleklicDo not affect the competition. We do not agree with the court’s decision on our publisher tools. The editors have a lot of options and choose Google because our ad tools are simple, affordable and effective”, Sits or The edge. He said he won half the case and appealed the decision taken today.
OS Prosecution judges warned Google, that the company failed to protect internal communication, and that they remove conversations between employees. Despite being condemned, the judges said they did not need to access conversations as they made decisions based on evidence and other evidence.
Oh Doj argues that Google is monopoling the market in all sectors. On the search side, it controls advertising networks for purchase of space on websites. The editors’ advertising servers for sale of advertising list on the offer side and the dominant position in the connection between these two columns with Google ADX.
About the purchase of Doubleklic, That assured him a large base of editors They tried to connect with all their resources to advertisers on their advertising networkThe statement for Google’s purposes manipulates auction and imposes unjust situations on access to your tools. Google has to review the policies in the online advertising area, but it is necessary to understand how it is happening.
