How is AI Genaretiva online research – opinion

By George Borges

For decades “Google asks (Google

) “It has become a universal phrase, synonymous with online research, but an automatic reflection of our digital behavior. In recent years, the huge intelligence of manufacturing intelligence has moved the foundations of traditional research model based on clicks and advertising.

New simple: fewer clicks and more answers.

Through manufacturing AI tools, users no longer need to visit multiple sites to find answers-they are ready to consolidate information, personalized and use directly in platforms. This is a clear sign: the future conversation of research, helps by AI and is highly personalized.

For Google, whose business model depends on the traffic produced for third parties (and advertising with these clicks), this change represents a structural threat. According to Gartner’s estimates, by the end of 2026, the global search engine surveys should fall by 25%.

1. Google’s biggest challenge is not just technical, it is essentially economical: if the general AI removes the need to click on the results of research, how to ensure that advertisers continue to invest investment? The mountain view giant, which is in the front row of innovation and compatibility, is slow and cluttered in response. After the Flap Bard, Google has changed the strategic focus: it has begun Gemini and adopts a careful approach to joining its research without compromising its income base. Some programs:Have an Overview to Eat Overview

1. : These experimental features have been made available in recent Portuguese, allowing AI to display answers in conjunction with the traditional shape of the research results. Google can test the acceptance of a product AI without interrupting its advertising model. Customization based on user history:
2. Gemini provides related answers to consumer research history and access to access. Personalization also strengthens by joining other Google services such as YouTube, Gmail or Google Maps – allowing AI productivity to demonstrate more accurate and aligned with personal interests. Gradually replacing Google Assistant Gemini:

4. Google also has the ability to communicate with more sophisticated and multiple applications to reform its virtual assistant. Google Assistant, Amazon Alexa and Apple Siri are the goal of turning Gemini into a full personal assistant without repeating the mistakes of Siri, which are limited to general orders. New money earnings models:

The company has not yet revealed how to compensate for decreasing advertising revenue, but there are some ways of signing models for contextual advertising, sponsored answers or more complete and more answers in AI overseas.

And your business, how do you receive?
For marketing professionals, this transition requires a new approach to online content: optimizing websites for keywords is no longer enough-it is necessary to understand the user’s context, intention, and behavior. Based on the main search engines (SEO), traditional optimization shows the way to AIO (AI search optimization), where personalization, economics and estimated analysis are very relevant.

1. Your brand is in good condition to achieve visibility and confidence:
   Focus on user intention
2. Content should answer real and specific questions. AI-based tools allow you to analyze not only what is looking for consumers, but also why. It is important to align things with these intentions to appear in the AI-Generated answers.
   The creation of conversation and -fearful content
3. Productive AI is suitable for well -built content, which is rich in information and adapts to the natural language. This means writing as we say, not just for search engines.
   Voice optimization
4. With the growth of voice assistants, it is essential to prepare content for voice research – more, unofficial and context.
   As a personalization standard
5. Personalization is no longer a competitive purpose – this is the consumer’s expectation. Receiving content based on behaviors, preferences and navigation history and improves involvement.
   Monitoring and continuous adaptation

Flexibility and agility are required for the speed of technology evolution. AI-based analysis tools help to adjust strategies quickly, assess trends, and optimize the results.

In this new era of online research, it does not win loud or screams with keywords-winners who really want to understand what is really wanting. The visibility in searches is no longer a “conquer” place to become a “negotiated” place with AI. In this new case your brand requires the existence of Rithinking content, authority and complementary channels, and is connected to the purchase travel. The way people are trying to change. Is your company ready to be found?