Children aged 6 to 14 are used by YouTube, Tictoc and WhatsApp. But the television continues with a strong presence – computers
The IPG MediaBrands group’s “decoding generation of Future – Future” analyzes interests, Portuguese, which are located in technology, medium and digital universe, focus on children’s behaviors and relationship, content and brands.
The investigation focuses on the Alpha generation for children born after 2010 and is targeted “Supply important updated communications gap in this important goal group, rebuilding the generalizations and pre -ideas that children are interested in technology only.
Although children of this age are born in the digital world and have a strong relationship with technologies, their behaviors and impulses have significant differences. These differences were finally identified and classified as four different profiles that show the variation of the interests and attitude of the group.
The first group was hired Thrillers seeking, liking challenges and overcomingThose who seek emotions in contact with technologies and content, highlight the search for video games, as well as videos, series and movies. You Theme TS Tsahs’s child profile that focuses on interests on specific themes or interestsUsing technology to explore this taste, as well as associate with their online communities.
Then there is Looking for tutorials and content that triggered profile creative, creative by creative expression. Often, these children try to produce their own content. Finally, the Socialists who use technology to stay in contact with their community online. They are looking for digital space to strengthen these relationships and find their peers.
Data indicates that 92% of children use the Internet, 88% watch television, 83% video clings and 80% watch online videos. From the age of 10, this level of consumption and autonomy increases.
Television and smartphone are the most desirable equipment, but mostly used in everyday life. The use of smartphones can intensify from 8 years, but only with 10 autonomous access or average age with their own devices. The study suggests that children have comprehensive and simple use, especially digital media and televisions for traditional channels and streaming platforms.
Oh Platforms that run YouTube, Tictoc and WhatsApp preferences. 49% of children have autonomous to choose what you want to see on YouTube, already 83% use social networks independently. The use of video games shows more parental control and has the freedom to play only 14% of children, without adulthood.
A. As part of their children’s daily life, parents replace the world online in relation to the ranking of the most prescribed activities. Internet and video games stand on the weekends, but television maintains more stable presence, including 84% of the weekend.
