Apple is again the most valuable brand in the world. European opponents are less and less weight – business
A. Apple is the most valuable brand title in the world for the fourth year in a rowAccording to the analysis of KantarLarge American technology is standing. The brands that make the top 100 are now 7 10.7 billion and 29% of the previous year. Since 2006, the cake has risen by $ 9.3 billion, representing 82% of US brands value Current Combined, 63% higher than 2006.
OS Compiled data also shows that European brands have failed to follow the same trend The praise of Americans and today they represent only 7% of the estimated value for the top 100. In 2006 they had a 26% stake. In the most important European instructions in the highlight ranking for Spotifi, the Swedish origin, which has returned to the top 100 and now occupies 76th place.
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In reverse, the Chinese brands in this ranking occupy rising valuable space. In the last 20 years they have doubled their value and Represent 6% of the total value concentrated in the top 100 today. Kantar admits that the continuation of this increase and “the instability caused by the climbing customs rights can threaten the current order.”
Returning to Global Accounts, The Compiled data shows that 71% of brands are represented to re -invent or disrupt in their category In the extra value created by 100 most valuable in the last 20 years. The traditional examples of this Maxim are Apple, Amazon, Google or Microsoft, which has severely changed their business and value proposals in recent years. The latest examples of disruption proposals are named Uber, Booking.com or Chatgpt recently.
A. Apple Leader is worth 3 1.3 billion, plus 28% The only mark is more than $ 1 billion than the previous year. 12% of the overall value of the top is represented. The Chatgpt has entered directly to the upper 60th positionTo achieve a very important entry from the arrival of Nvidia ranking in 2021.
A. Envidia, saw the brand value in the last year at 152%. Marks Stand Instagram and Tictoc This is because in the last year they are worth 101% and 25% respectively. Highlighted names like Amazon, with a brand worth $ 866 billion50%a year ago.
Retail sector Actually one of those who allowed more important growth in these brands domainE -commerce thanks. The value of retail brands is 48%in the last year.
