With increased prices also increase the demand for products during Easter

Demand for traditional products Easter This year increased, a A high price scene.

According to the road logistics company JSL, more than 1.8 million boxes of chocolate eggs were sent to trading, indicating an increase by 30% over the same period last year.

In addition to the chocolate, the Demand for fish It has also increased, and in addition to the other months of the year, a thousand tonnes have been imported.

JSL CEO Ramon Alcaraj said in an interview CNN There is an increase in use and demand for these goods, as well as the increase in production, at this time the company needs to expand the number of trucks and workers.

This movement is also done in the scenario of feeding food.

Oh National Consumer Price Index (IPCA)It measures official inflation in the country, slowing down at 0.56% in March (11 IBGE) said).

The Food and Drink Group accounted for 45% of the month index after speeding up the previous month to 1.17%.

Still, in the midst of the trouble of producing the object makes the high -cocoa value of traditional Easter eggs and other chocolates less affordable.

The Foundation Institute for Economic Research (FIPE) has assessed Chocolates were more than 27% expensive, chocolates were 13.5% and Easter eggs grew by 9.5%.

“The economy is not booming, but it is not even bad. We are in the first quarter, and even larger than last year. The consumption may be better? But it has not diminished according to the proportion,” said the elasticity of the job market.

A. Brazilian Association of Supermarkets (Abras)Consumption in Brazilian homes fell 4.25% in February this year, but compared to last month, there was a 2.25% increase in February last year.

The JSL CEO also highlighted some of the challenges experienced by this sector, and the largest Current level of Serican – Basic interest rate, at 14.25% per year.

“We need to invest two digits for many years and we need to invest for it, which captures money. But due to interest rate, capital cost has increased in the last year and it makes our business difficult,” Alkaraj said.

In addition to the cerilic, the increase in diesel value and vehicle prices affects business and increases income.

Alcaraj is also in danger of tariffs imposed by the United States, but also an opportunity.

“We are looking at a certain fear, but we are still waiting. We have no practical impact yet” he said.

Confidence in the industry has a lower level in almost 5 years

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