Understand how Google has encountered US government oppression
Search for Google. The phrase is proof of how the Internet giant has become synonymous with online information, as their services are now ubiquitous in everything from smartphones to laptops and cars.
But the US government said it was a cost to this victory.
Since 2023, Two Federal Judges and Federal Jury have decided that Google has an illegal monopoly on its search engine, online advertising business and application store.
Google is struggling to reverse these decisions, which will force it to separate the company of about 2 trillion dollars – if it happens, it will be the largest partition of the technology company from AT&T.
And this is not just Google; Antitrost has been observed on how Meta, Microsoft, Amazon and Apple also operate their technology platforms. With the emergence of AI and chatbots that threaten to challenge your main business, the partition is now hurting Google.
On Friday, the three -week audience indicates the end of the audience, which can determine the future of one of the most important technology companies in history, and how billions of people can rebuild the Internet. The decision will be made in August.
So how did Google become so big? The answer may be in your hand.
Dominated in searches
Today, Google is much higher than the search engine.
It was responsible for YouTube’s most popular Internet corners – which became the most popular browser in the world – the most popular browser in the world and the most popular smartphone software in the world.
“It is not worth the difficulty in changing Google for something else,” said Robert Seigel, a business professor at Stanford School Business School. “Why do you do that? You don’t get good results.”
The Google’s search engine began in the late 1990s and early 2000s, as it had an innovative way to classify the results: by importance, based on other sites, based on the frequency reunion that created links to them, what sites were very reliable and relevant.
According to Electrical and Computer Engineering Professor David Brumley at Carnegie Mellon University, competitors and Jeevs indexed web results are the results through the topic.
Google has signed a billions of dollars worth of contracts to transform into a standard search provider on iPhones, as well as closing contracts to install its search engine and browser on Android cell phones.
These deals are a group of Justice Department and a group of states that Google’s Chrome Navigator is very close to its search engine, curbing the search market competition.
Last year, US District Judge Amit Mehta considered these anti -agreements, and in online searches, Google is called “monopoly”. The Justice Department now wants to make big changes or changes in its Chrome browser and the Android operating system.
Google said it was planning to resort to the case and said that the action was “rethinking” in the “moment of fierce competition and unprecedented innovations” last month.
In court, Google argues that the proposal of the Justice Department indicates security risks, weakening Google’s ability to invest in research and development, and weakens Chrome, as well as other companies that rely on Google search.
Instead, in addition to other changes, the company has proposed to change its browser contracts to allow companies to exchange a standard browser provider every 12 months.
When asked to comment on the article, Google spokesman told him to make his public statements about antitrust cases.
Powerful search engine leads to profitable ad business
Since Google’s search engine is popular, it also applies to its lucrative advertising business, earning $ 66.9 billion in the first quarter of 2025.
“Google was basically able to sell many ads because it was able to attract more attention and attract a lot of attention because it sold many ads,” said Seagel.
Google also developed the “package” of technologies, which allowed brands to sell online advertisers online advertisers, through a single company.
In April, US District Judge Leoni Brinkema decided that Google could “establish a monopoly power” by connecting her advertising server and publishers bag. However, she supported Google against one of the government’s allegations of online advertising advertisers of the search giant.
Google is also using this case, which will alleviate a part of your online advertising business or, most likely, forcing you to operate your services or pre -changing.
Justice Department (DOJ) is pressing Google to sell two parts of his advertising business to restore competitionAccording to the court document of May 5.
Historically, the US regulators, if the US regulators are not complementary but not overlapping, will only want “vertical” merger, and if the companies want only “vertical”, only vertical mergers will be sought, ”said Abial Garsia, a partner at the legal firm, Kessellman and Broonly Stocker LLP.
But US regulators have also begun to consider complementary services, Garcia, who was an assistant at the California Justice Department’s Assistant Attorney, said.
Legal risks for Google are too high Ia The UME will be able to find some functions of search engines. The Gartner Market Research Company predicts that the size of the traditional mechanisms last year is expected to fall by 2026, as users will migrate to AI tools.
Bloomberg said the Apple Executive had declined in court this week in court and in Apple devices. (Google said in a statement on Wednesday that “it continues to observe normal growth in search consultation”.)
And the chatgpt of Openai represents a strong competition; The Gemini, From Google, it refers to the size of 10% chatzipiti in most user growth metrics, written by Barclays analysts in the 24 April search note.
“Question: AI solutions offer us good products?” Said Seigel. “And it makes people change and move away over time.”
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