E -Commerce: Worten, IKEA and Decathlon run Omnikanal in Portugal, but the market still faces challenges – business
The report of the organization of Eskandinawa origin shows a Mixed scene in Portugal, digitization and progress of Omnical Experience, but also different challenges. Impact Commerce Partner in Portugal & Managing Director Jose Balaya “The Portuguese market is in the transition phase”To invest more in Omnikanal.
Although Portuguese leaders are like Nordic leaders, a very strong digital maturity market, others National companies have to “go too far”.
As the official explained at a meeting with journalists in Lisbon, who participated in the sapo tech, theCompanies who cannot take advantage of the new opportunities that bring technology, are in danger of being left behind Mostly in Panorama with digital.
Another major challenge facing companies in Portugal is embarrassing in finding the right approach in the use of technologyThat is, not only the company, but also to consumers to have more value.
According to Jose Balsa, companies have a great data collection capacity, but some people know how to use them to help them get business insights for growth, but also to customize user experiences.
Personalization is another in areas where companies have to betThe Partner & Manager in Portugal justifies the Director of Impact Commerce. In this field, the Artificial Intelligence Tools bring new promises of dynamization in view of hyperpersonalization.
Beyond personalization, the IA can also be used in case of data enrichmentJose Balsa explains. Impact Commerce already has some pilots in the region in Nordic countries. The first results are positive as the person who is responsible for, the company in a conversation with customers in Portugal to move forward with similar projects in the country.
Challenges in digital, personalization and stability
According to the report data, Portugal is in good condition against other countries analyzed (Belgium, Denmark, Sweden, Norway, Netherlands and Finland), brands have invested in digitization and online ads.
Portuguese companies Before foreigners in fields such as deliveries in major cities, as well as data privacy and engagement with consumers. Fluid also stands in Portugal payments focusing on mobile payment solutions.
On the other hand, There are challenges in key areas like digital. Shows the data In the last 12 months, only 16% of companies are growing over 10% of their mark elections. In addition, only 61% of companies have increased organic traffic at least 10% in the last year.
Although Portuguese companies are betting on big social networks, 90% will be published regularly, 57% active on developing platforms like Tictoc.
Integration in physical stores against online stores, 24% of brands allow you to see the stock on the store on the site and only have 14% filters to show locally available products.
The report also Refers to speed failures in mobile experience, as well as online platform access. On the one hand, the mobile version of 61% of the websites analyzes loads within 2.5 seconds. One another, Only access score for 8% platforms 90/100.
Sustainability is one of the challenges. 6% brands only sell or repair productsRepresents the report. Similarly, 6% of companies show the environmental footprint of products.
Impact Commerce wants to invest 10 million in Portugal
In addition to demonstrating its first report focused on the Portuguese market, Impact Commerce has announced that it plans to invest another 10 million euros in the next three years to expand its presence in Portugal.
According to Jose Balaya, goes through the target Betting on the recruitment of a new talent with a special focus on the technology area.
An organization that has attended from 2017, represents it, In the last five years, it won over 10 million euros In Portugal, Investing over 7 million in the last three.
