Sell ​​at market spaces? The secrets of the digital market – opinion

Por Roben Lamas

One market is undoubtedly one of the most influential platforms in online trade, allowing for consolidation of products from different brands in one place, which facilitates the relationship between traders and consumers. However, the real strength of the market is its range. It may be global space, brands can open doors to reach any part of the world or limit to local markets, meet more specific needs.

Due to the factors such as increasing the online visibility of his brand and products, a merchant benefit from its presence in market spaces, as the website will facilitate consumer access. Consequently, the increase in sales should be considered, as well as decreasing store infrastructure charges, if not unique to the brand, is optimized for the responsibility of the market space. Finally, reducing the risks associated with the new product launch can also point out as one of the benefits that can be tested at a lower cost to assess adhesion by consumers.

In the view of the consumer, there are also advantages of increasing the opportunity to make the right choice of different products, brands and prices, such as comparing different products, brands and prices on the same website and gaining the opinions of those who buy a single product. In addition, confidence in consumption is high, as market areas are controlled and integrating various brands, transmitting security to buyers.

However, and especially on the side of the traders, there are challenges such as having trouble standing from enormous competition or to maintain stocks on different websites. Due to the reduced retention rate on platforms, a large offer of access to customers and consumers, it can be seen as an obstacle, which is added to the complexity of the logistics of these market areas, as each has their technical system and their specifics.

In addition, it is still relevant to mention that market spaces are translated into large businesses, so their management is far from consumers, towards traders and consumers. For example, in terms of integration of new products, that is, outside the existing catalogs, it may take weeks for this process.

From the perspective of traders, there is another important challenge to transfer the value of the transaction. After consumer wages for a given product, it takes 45 days to transfer the market space to a merchant, he has an extra trouble in the management of stocks.

Therefore, even though the market spaces represent a revolution in digital trade, it is the center of knowing about the advantages and challenges of these platforms for all its customers to optimize the interests and reduce affiliates. Merchants have the ability to transform market spaces into a powerful strategic tool than one aspect of the digital market.