Sao Paulo and Mondelz launched a new sign of Morobis Stadium last week, It reveals the chocolate brand. To celebrate the moment, a program was prepared at the Tricolor and Brand Stadium to talk about a year -long deal in February.
The world’s “shortest naming rights”, because of the insertion of S. It was announced by Tricolor in January 2024. A year later, the stadium received a sign that reveals the new name in the main space of the stadium.
For Bis Manager Ana Aussies at Mondalez, this deal has brought good reasons for celebrating. Although a year later the sign rose, there were many inscriptions at Morambis during this period like Camarot Bis.
“We’re always thinking about this journey of the fan and we have inserted the cold here. We are always thinking about it.” Ana said.
“This is very good for us. So, so far, I think it is the same way I can sell it very cold.
Saao Paulo Marketing Manager Leonardo Allaio was the ones who celebrated the deal. For professional, both brands are perfect and fans Tricolor Change was well accepted.
“Sometimes two brands like Bis and Sao Paulo are likely to have such a natural relationship. This is only S, only when we start negotiating, we know that this is a new universe.
“Talking about Morobis is a source of pride.
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The new Morobis sign • Raul Maura/CNN
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The new Morobis sign • Raul Maura/CNN
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The new Morobis sign • Raul Maura/CNN
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Event at the opening of the new Morobis mark Raul Maura/CNN
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Event at the opening of the new Morobis mark Raul Maura/CNN
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Event during the inauguration of the New Morobis Sign
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