Mother’s Day e-commerce, and online sales shoot 17%
Before the arrival of Mother’s Day, Brazilian e-commerce sales have already increased between April 6 and May 6, 2025, compared to the same period in the previous year.
LINX Survey Data, which specializes in retail technology and management software, is prescribed Increased online sales are the reason for the high manufacture of marks for monuments.
According to the study, companies have invested in consumer engagement and strategies that connect various sales channels such as social networks, marketplace and physical stores to increase digital performance.
“Brands are well understood by consumers’ behavior and use the seasonal dates as a possibility of strengthening the relationship with the public,” said Daniel Mendez, Executive Director of the e-commerce unit of Links.
With the consolidation between the channels and the use of digital marketing and sales tools, the online retail consolidates its v -turmeric in the national scenario, especially in the growing competitive and connecting market.
The survey has highlighted the fashion sector, which has a strong presence in high purchase repeat and market spaces.
“Beauty and electronics are also good, but fashionable is especially standing among retailers, they have been able to activate their customer base with well -divided propaganda and have linked their physical and digital strategies as more liquid,” Mendez said.
With regard to the expectations of the next 2025 monuments, the executive director of LINX’s e-commerce business unit is also a tendency to exacerbate the use of physical stores as a logistical support-for sending or sending product.
Digital channels should follow as a key tool to attract traffic and create new sales opportunities.
