Crocante Chicken is a new trend of products and consumption in the USA
In 1995, the Billboard was placed in the CHIK-L-A-A-A State of Georgia, decorated with three cows, which declared “Eat More Chickin”. Later, the film became a trademark for their advertising campaign, convinced people to trade their hamburgers to chicken sandwiches.
After three decades, the proverb can be true than ever.
American chicken -focused American chains, especially Rising Cannes and Wingstop, were performed in all categories of restaurants in 2024. Sales of two chains have increased two digits, overcome their hamburger opponents, according to a new report of Sirk Consumer Research Company.
For birds, especially for the birds, especially for the Nuggets and Fillets, McDonald’s, Taco Bell and Vendyes to adjust their offers and invest in the category, because consumers eat more chicken, compelling McDonald’s, taco bell and silver.
“Customers still prefer hamburgers, but the chicken is really versatile and chicken has a lot of importance to young customers,” said David Hencase, Senior Director of Consumer Research Company Technomic Company.
In particular, young customers feel that there is a “health aura” with the chicken, which realized it was healthy compared to red meat-although he told CNN, even though he was fried. In addition, nuggets and chicken pieces are easy to eat anywhere than sandwiches and are more suitable for specific tastes.
Fillets and nuggets added that “can be customized with sauces to” a little limit with sauswiches “. People usually share their favorite sauces on Tictok.
Thanks to the focus on birds, Wingstop shows its research shows that Generation Z will like to experience the sauces – the company sells a dozen varieties – and Red Meat prefers chicken.
Recently, the network has resumed its fillets with more crispy coverage, another Z generation’s preference, so that it fits the wingstop’s population profile “, which is younger than its competitors, Mark Crystens with Revenue of Wingstop Director Mark Crystens.
Chicken is still a “universal attraction” for chicken. “Naturally, at the moment, proteins are growing and I don’t know anyone who doesn’t like chicken.”
Another aspect that contributes to the increased popularity of fillets and nuggets. In a recent survey conducted by the Consulting Company Menu Matters, “Crispy” and “Bread” descriptions show that the users’ preferences are at the top, which is now sold as “Crispy Chicken” instead of “Fried”.
“It is bad or not related to the fact that it is bad or that users are opposed to it, but the ‘fried’ does not give the consumer an emotional element and guilt,” said Mave Webster CNN.
In fact, the mention of “Crispy Chicken” in fast food menus in the United States has increased by 2021 to 16%, according to the Detacial menu trend. The research institute has found that the number of crispy chicken goods in the first quarter of this year has doubled compared to the same period 2023.
Like Taco Bell, it is trying to learn the “Crispy Chicken” with a variety of bird offers. This network recently brought back its nuggets to the second exam and if it was the last time it was successful, it plans to add more chicken items next year, perhaps, including strips.
“We are entering the chicken game. We are seriously considering it and we want to make sure we do it,” Taco Bell’s marketing director Telar Montgomery told CNN. “We would like to make sure that Taco Bell would make a destination for Crispy Chicken.”
Although hysteria around the Popies Chicken Sandwich has been dispersed from five years ago, the topic is still occupied by an important place in the menus. In recent weeks, Vendes has added a new Cazun-created version, the Chic-Fil-A Barbecue option has been brought back, and Jacksbies is remixing with the new fillet-stuffed Cusadillas.
“Sandwiches have not died at all, but the innovation and enthusiasm seem to have turned to chicken and nuggets,” the technomic’s henchaes concluded.
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