Code proposes guidelines against racism in retail
To use the equilibrium of black clients, the Moower .
Ten proposals for the document will be together Methods of racist and discriminating In shops and commercial organizations, with the goal of confirming good experience.
The initiative was developed from research conducted by Nina Studio with black users of classes A and B, which is an example of racism in retail stores.
- 91% of black users have already suffered from racism in beauty and high standard beauty stores;
- 70% reports constant discomfort in eating in these places;
- 18% followed, searched or closed their bags.
In the provisions of mandatory anti -racist training for employees, with the aim of eliminating conscious and unconscious partisan; Ready to serve black users as a means of repairing logic; Guarantee of free access and circulation in commercial areas; And in order to curb tainted based on race templates, control of procedures and magazines only occur in the face of undoubted evidence.
This code provides specific guidelines for hygiene and beauty sector, such as the availability of products focused on black skins and crooked and crooked hair, representing and representing the shelves.
The initiative is supported by 56 Shopping Mall Administrator and 56 Shopping Mall Administrator and the Brazilian Association of Selective Perfumery (ABPS), who pledged to spread the document between partners and peers.
The app of guidelines will be implemented by large networks after this semester.
At the time of its release, leading names such as Lazaro Ramos, Conciovo Evaristo, Mulamba, Luanda Vieira, Luuja Brazil, Ricardo Silver and Ad Jr. were recognized as a symbol of the initial mobilization.
The Movement Movement Executive Director Natalia Paiva pointed out the strength of the mass action to promote structural transitions in the field.
The Black Sisters in Law Collective and founder of the code creator, Dion Asussies, explained that the document does not try to replace the consumer protection code, but to complete it with the aphrodisiac.
“The code is important because it treats not only from the perspective of racism in user relationships, but also from the logic of well -being,” said Assysi. According to the lawyer, this document has a strong moral and sign value, without adhering to the legal impact.
The author and the intellectual Consino Evaristo strengthened this sign by recalling the historical absence of representation in the beauty market.
“For a long time, blacks have not seen that we represent the beauty of Brazilian.
The professor said there was a structural problem in the global economy
