When the giants are backed down, the Coloplast is investing to include a business strategy

Between the global withdrawal scene of Variation, equity and inclusion (D & I.The Danish company with operation in Brazil has chosen to do Row against tensions: The Coloplast. And rather than maintaining commitments, the company reinforces its inclusion strategy as a talent tool.

“Let’s come back,” he said Mariana RochaThe Director and Member of the People and Culture of Coloplast Brazil Club Kro da Exam and St. Paul. “Diversity is not part of our culture, not a variety of area or seasonal project. And it reflects every approach and benefit we offer.”

With 76% of women and 58% female leadership, the company shows that this speech is put into practice every day. Over the past five years, female leadership 94% increased – And this movement is not coincidence.

Through 2023, internal research was conducted with Coloplast employees, to understand what benefits were really understood in everyday life. The idea is simple: investment, of course, is to understand whether the perceived value produces.

The purpose package that translats culture

The result of this research is deep rebuilding, along with high value benefits. In the highlights:

• The company has expanded to 100% health plan, which is funded by the company;
• The 40 -day paternity holiday, then two months reduced travel – also applies to homosexual couples;
• The car is maintained during maternity leave for field collaborators contrary to standard market standards;
• Private pension with the company’s double counter and 4 years of stay to take advantage of 100%;
• Crystal allowance;
• Flexible Benefit Card, which allows employees to allocate monthly values ​​between categories such as food, meals, health, culture and education;
• Day holiday on anniversary with extra bonus;
• Short Friday (working hours decreased).

Regional Sales Manager Priscila Leonor has seen a direct impact on Cologne, 15 years of well -being and productivity in Coloplast. “Having a strong health plan, helping to perform an active daily routine, I will get freedom to focus on social security and security for my family,” he said. “This is a real care beyond the contract.”

Performance with empathy: behavior is also calculated

Coloplast’s culture, according to Mariana, beyond numbers: it goes “Walk Talk”You are doing what you say. A clear example of allocating bonuses. “It is not enough to provide results. Here, behavior is related to performance,” he explained.

Being cooperative, giving and receiving feedback with maturity, respecting differences – all of which are considered in evaluation standards.

This humanized and transparent management, she says, Is directly connected to the retention. “There are people who believe in people, people know that they can bring concern and ideas without revenge. They know that HR will listen and take action.”

According to her, the company operates the Semiyanual Climate Research and opens the channels with the teams, which helps to at ATING and adjust the ways with agility.

A safe, plural and constant evolution

Internal Sales Manager Tiago Chan describes Coloplast as a human environment, welcoming and deliberately guiding. “Here I feel comfortable with someone. There is A healthy balance between personal life and workSupport to leadership and real growth opportunities. ”

These opportunities were built with the story, Mariana strengthened. “The leader gives the facilitator, HR tools, but the career owner is an employee. And when people understand it, the results will come.”

Today, many positions of the company are full of internal talent.

Not as a strategy, not as a trend

While other organizations reduce the variety of teams and programs, the Coloplast reiterates its trust.

“We have a clear trajectory. The distraction emerges, but our essence is as well: the high performance with respect, empathy and psychological security promotes the atmosphere,” Mariana said.

The executive recognizes the role of playing it and the responsibility of carrying it. .

The Coloplast is doing differently – and shows that it is profitable. For Mariana, this is the most important lesson in the growing polarized corporate world: The inclusion is not a nostalgiaBut a long -term strategy.

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