“Bobby Goods” reflects the desire to disconnect from the screens, Edetora says

From the “Bobby Goods” collection, coloring books have become a real phenomenon in Brazil, and in just four months, 1 million copies have been sold. The surprising success of these coloring notebooks with beautiful stickers reflect people’s growing desire to disconnect people from canvases and resume manual activities.

Daniala Kfauri, Harpercolins Brazilian Marketing and Sales Director, Editor, who is responsible for distributing the book in the country, shared the insights about this trend. CNN. According to her, the phenomenon started abroad and quickly spread to Brazil.

From screen to paper

Kfouri pointed out that the demand for alternatives to screens has increased. “We are looking at the trend of people looking for alternatives to screens. We are trying to do more manual work, which is going on at all ages,” he said.

The impact of bobby goods in the Brazilian publishing market is significant. Kfouri has revealed that the book sales have increased the book market through at least two digits, a great achievement of a sector facing challenges to attract customers to bookstores.

Social phenomena

Beyond impressive sales, Bobby Goods Collection created a social phenomenon. Kfouri mentioned about the formation of communities around coloring activities, people share videos of painting techniques and organized coloring meetings.

“There are young people, adults, children, but the one behind it is really the desire to create people, I think I want to get out of the screens,” he said.

The success of Bobby’s goods has exceeded the boundaries of traditional book stores, which are also available in supermarkets and pharmacies. However, popularity has also brought challenges, the pirate versions of the book, the editorial industry.

The price for the official version is $ 39.90.