This billion is behind the ‘pub’ sent on 3 billion Swedish company mobile

Gwat you get it IFood Notification Or Uber on the cell phone. The text is straightforward, but at the same time, it provides you at the moment: it is Friday night, for example, and you get discount offers for cold beers or more races. Fast, personalized and when it is very specific, gives the feeling included in the episode Black Mirror. This experience may seem simple behind the complex data architecture, artificial intelligence and technologies, which will ensure that your communication is not only effective but also safe and relevant. And all of this was made by the Swedish giant.

With existence in more than 180 countries, the Sincha It stands as one of the world leaders in cloud communication solutions. There are more than 150,000 companies, including Google, Uber, PayPal, Visa, Tinder, IFOOD, Globplay and Maga Consortium. In total, SYH processes 800 billion transactions annually.

Actually from Sweden, the company develops simple technology SMS Interactive and sophisticated messages on the basis of Artificial Intelligence (IA). Typically, if you receive a code through the text message, you have attended the robot, campaign on WhatsApp, or even videochrome – that is, in spite of B2B’s vision, not everything going through Sinh’s technology. –There is a great opportunity to face some technology of the Swedish giant.

During the recent Brazilian tour, Sih Global CEO Laurinda described the strategies and challenges of the company’s strategies and challenges, highlighting the importance of the Latin American market. “Brazil is one of the most developed countries using an instant message, especially WhatsApp”, Diz Pong.

The executive believes that Brazilian consumers receive more sophisticated solutions for digital interactions. For her, companies need to invest in these customers’ behavior Automation and IAImproving customer experience with quick and personalized answers.

“The way Brazilian users They interact with marks by WhatsApp. This allows AI and automation solutions to be applied very effectively, ”said Operations Head Mario Mario for Latin America from SYH.

According to the executive, the sectors Retail, banks and telecommunications are mostly standing in WhatsApp use. “In Retail, we see many brands using the channel for direct sales and customer support, in the financial sector, the banks explore WhatsApp He also for transaction notifications, automated support and digital consulting services, ”he said.

The future of messages

AS Acquisitions SINH not only expanded their world -class, but also allowing them to expand their income resources from companies such as Pathwire (Email), Intelivise (Voice) and MBLOX (messages).

Pang explained that even though the focus is on the messages, the integration of new technologies Chatbots And AI solutions are crucial. “AI helps us to optimize customer service, confirm that interaction is more human and effective,” he said.

The company has shown its ability to suit various markets. When in Brazil WhatsApp is mainly, and other markets such as the United States are more perceived to SMS.

“Although the SMS does not disappear, the global trend is an increase in the use of rich platforms RCS E WhatsApp ”, Afirm Pong. O RCS It is like extra SMS: it can send pictures, GIFs and videos, which increase the customer and brand interaction opportunities.

Oh Instagram And the Facebook Messenger They continue to be the relevant channels for consumer service and engagement, especially in the field of e-commerce and services, according to the company.

Security and future

In addition to technical innovations, security for SIBs is also a priority. Pang emphasized the importance of maintaining consumer confidence, especially in Brazil, rise here Digital scams More strong technologies are required.

“We are constantly improving our solutions to ensure that interactions are safe and that companies can protect their data and customers,” the CEO said. Identity verification, technology Authorization And Channel Communication is confirmed by some pillars of SYH to deal with the problem.

The company is now focusing on growth plan, hoping to expand its presence in Latin America. According to Pong, SYH focused on consolidating his activities in Brazil MexicoWith expansion plans for other Latin American countries soon.

“Market Latin America This is one of the most sophisticated and we have to learn a lot from the teams of this region, ”he concluded.

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