Good game is not enough: “Studios should know how to sell project to investors” – computers
Portugal recently received a visit to Jason Della Roca, about The bootcamp was held in Lisbon for developers and producers’ indieTo help them to attract demonstration strategies and international publishers for funding. The Tech bootcamp is inaugurated and it is possible to interview the gaming industry expert and investors about its mission in the country.
Asked that his existence at the event, Jason Del Roka responded with “absolute yes” when asked if the Portugal Gaming industry had the ability of the gaming industry and had the ability to show his projects to the world. “You are Successful games can come from anywhere and come everywhere. You don’t need to be part of large hubs such as California, London or Montreal”.
Video games are a global industry, global business, and the economic partners will close the business around the world, the expert says. “If you come from Portugal or where you are, it doesn’t matter.” In this sense, the Portuguese Studio, who is “who is talented and plays a special game”, does not find a funding partner who supports it.
New Zealand and Torkye Current References
But if a country or region requires a big title, does it act like a flag to attract the attention of large publishers to their studios? In the eyes of Jason Della Roca, it helps, but it is not necessary. “Not that a successful game is unique on earth or water. If you launch a blockbuster game built by the Portuguese Studio every six months, investors are surprised to see what is happening in Portugal and wants to come here. It has been stated in countries such as Finland over the years of mobile games; It is now going on in Torky, Istanbul, where some hits are coming. And this has happened in Montreal for many years.
Look at the bootcamp images in the gallery
The reason for this help is that “the money follows the success, there is more faith. The Lisbon Studio has launched a game that succeeds, so it could be the following and next…” Help, but for the studio to get a financing deal it is away from the pre -determined factor in your view.
If Montreal considered the Game Production Hub, Ubisoft Studios, Electronic Arts and Warner Games, to give some examples, which can be reflected by Portuguese studios from Canada? “In many cases I will no longer use Montreal as a reference, but at that time it was influenced by tax incentives 25 years ago. “These incentives are currently underestimated, the expert said.
Current suggestions are Finland and New Zealand. This country, which is very small with 5 million people, “is”Indies, which are currently being built worldwide for the Center of Excellence, Studios, many startups and Indies PC games, consoles and some smartphones“The Center of Excellence helps financial to finance studios in the early stages of the Center, investing money and taking risk in new prototypes and intellectuals.” They have a very active association, the agency of development negotiations.
In this sense, Montreal, in its beginning, is looking for verification of large studios, “What’s okay, but not a very proper strategy in the long run. Building a right, ecosystem, building an industry and ecosystem, supporting independent startups and studios worldwide. When this happens, new investments come, publishers want to find the best opportunities like Ubisoft, it wants to set up a studio, a successful ride”.
In the eyes of experts, it should not be willing to start by attracting large publishers, but allowing local studios to be internationally successful. “I think New Zealand is doing better than Montreal in this regard”.
Jason Della Roca said he was complicated by the importance of associations like APVP. “The most successful ecosystems of territories around the world I have well coordinated, that is, industry, associations, academy, government, financing themselves. To influence the industry to achieve a higher level, it is necessary for all. ” It thinks that associations act like glue between different shareholders, “to lobby governments, collect studios, see what errors, and what programs increase public abilities.”
Explaining his mission in Portugal, Jason Del Roka refers to the importance of this bootcamp, which is a networking event in Lisb. Also performed Master Class with various business elements such as financing models, market analysis, traction structure, pitchAs well as marketing strategies.
On the last day, he reserved 1-A-1 mentoring sessions, where APVP chose to showcase his ideas for half a dozen studios, successful capacity, one hour. “I will give your project, your business, your pitch and I give feedback and personalized suggestions.”If I look at something I really special, I have friends among investors and publishers around the world that may be something, but it is not part of the main mission”.
Should raise the base of followers before searching for financing
If you look at the current project financing trends, Jason Della Roka said, “Called the evidence -based investment”, which means, now, there is a risk of weight in the studio to create a marketing certification that your game has audiences than in the past “. Practically, it reflects the steam desire lists, “Put the trailer on In and get millions of views, have an active community account with an active community, or shows positive results from the Kickstarter campaign.
. The expert says they did not adhere to themselves because they received many proposals. “If it appears with a team and a good project, with a trailer with 50,000 records and millions of views on the Steam Desires List, they wish”.
The trends are currently unknown to the Ninjas, dinosaurs, robots or ships, sandbox or open world RPG. This is because most investors have not worked in this industry, “It can be smart people, they may be good, but most people are less likely to see the ability of games with their eyes, and find out if it is unique or successful“There are many risks in the past, and many investors lose a lot of money and now, with a lot of games, investors need these indicators before making project choices decisions.
In the eyes of Jason Della Roca, the studios now have twice as much work: “All jobs to play good game, but now to announce the project, create a trailer, open the steam page, find the community and find the mark. They have to do all this before someone is funded. “It also points out the importance of good relationships with the effects of helping to convey the project.
When asked about the advice for studios looking for funding for their projects, he was working with the idea that he had to have a trailer first. “When they launch a project, the first thing they want to produce is the GammaPlay trailer as soon as possible they can publish on YouTube, start adding views, it seems like adding to a list of some desires“Any decision to create a trailer only when the game is ready -succeeds on the making strategy. The idea is to attract attention from scratch with the help of the trailer.
Looking at the state of the industry, you can see large publishers such as Ubisoft or Electronic Arts Ending Studios, with revenue issues on big bets. Jason Della Roca says, spending the game between 5 and 7 years to produce the gameInvesting $ 200 million is “a lot of disconnected from the market and players. When you play Indie games, there is an open development tendency, interacting with fans, doing internal tests, so they have the ability to adjust the project based on community feedback. When they already start it, they are already followers, fans.”
AAA games and studios hide in their cave, do anything for seven years and everyone wants to do it. “It is very disconnected. It is a great time to be a small and independent studio, playing games with the help of the community, which also helps to succeed. ”
