Because 40% of digital ads today fail and how will your brand correct? – Opinion

By Francisco Capella

Every year, brands invest in digital campaigns significantly.

However, the study of Adlook reminds us of an important challenge: Most campaigns are not achieving the desired results because they are planned based on the UMP hall or “achievements”.

How should the digital marketing agency work with those who work to prevent this error?

Google advertisements One of the best ways to improve direction is to create audiences The intention Personalized, Based on research E. Expressed interests

For people. If a user is researching “buy a wool jersey”, this is a clear sign of intention. In GA4, it is possible Create the audience Visitors who have spent more than X on the website, visiting the product pages without changing the product pages or the basis of the most specific events that have not been added and purchased. Working with this data can helpCreate more relevant campaigns

. In addition, a combination Sections in consideration mode,

To monitor the performance of different audiences and adjust the investment depending on the results.

Performance maximum campaigns are a great example of how technology supports a well -defined strategy. When well configured, using their own data, refined audience codes and positive lists, these campaigns automatically adapted to increase performance by showing ads on the most effective channels.

The use of a customer match also allows imported databases by creating personalized propaganda and similar audiences. This strategy expands the ability to reach a highly qualified audience. Customer database is one of the largest assets of any brand. An experienced digital marketing agency can turn this information into a high -targeted campaign. Finally,Dynamic Remarketing is key to influence customers with advertisements in accordance with the products or services they visual

Dynamic Remarketing acts as a attentive seller, recalling every customer of the products he has seen or left in the cart, and encourages him to return to the store and complete the purchase.

This technology will significantly increase the vulnerable and exchange rate, which ensures that ads are displayed at the right time for the right people with very relevant content.

Let’s look at the real case…

Case:

Martech and Digital Web Marketing Agency partner in CE Shadial industry, sales increased by 65%

Challenges:

Average exchange is less than (0.7% vs. 3% sector) and strong competition from big players

The strategy has been implemented:

Google ads with first-party data that allows a more accurate and personalized partition. Customer Match + Dynamic Remarketing:

↗ Sales: +65%

↘ CPA: 90% reduction

✅ exchange rate from 1% to 4.5%

The target statement

In the target, website should focus on creating personalized audiences from true behaviors such as visits, interactions or cart abandonment.

Benefit+ Campaigns are also a good example of the ability of automation, allowing the platform to find the best audience and adjust the campaigns depending on the results.
Let’s go to another real case:

Professional Tools Partner – 167% of Meta advertising increased sales

Business context

Online Store: Specialty in tools for experts (electricians, carpenters, contractors).

Challenge: Increase premium production sales in Portugal (eg Professional Berbquines, Industrial Electric Mountains).

• The strategy has been implemented:

Hyper -segmented target audience, ideal clients form, specific, creative interests and optimized conversion flow

Results in 4 months

Increase in sales: +167%of premium products.

CPA reduction (cost to acquisition): € 45 to € 22.

Medium Ticket: Increased from € 85 (Hobbistas) to 7 217 (experts).

In the end, it’s about communicating certainly. Because more than numbers, we talk about people and expect every person to receive messages that make themselves, at the right time and on the right channel. Partition is crucial for any successful digital marketing campaign. By really knowing our audience and receiving communication to their preferences, needs and behaviors, we can increase the effectiveness of the message and, above all, can increase permanent relationships with customers. Good partition turns data into relevant experiences.