Social Networks: Anselotti has more followers than all Serie A technicians in Brazil
A. Brazilian Football Confederation (CBF) 12, Monday, it is verified Carlo Anselotti It will be a new coach for the Brazilian team. 65 years old World CupAgainst Ecuador and Paraguay in June. In addition to being one of the most successful coaches in football history, he shines with more than 30 titles and even on social networks.
Your account Instagram . Through the comparison, the official CBF account on Instagram has 17.7 million followers.
Adding followers of all technicians Series of Brazilian Championships aThe total number reaches 13.6 million. Philipa Loose of Flamengo, leading the national list with 6.5 million, won a lot of his career as a player. Next, Abel Ferrera, from Palmers (1.7 million), Dorival Jonier from Corinthians (1.4 million), and Dareario Seni from Bahia (1 million).
“The rare ornament in terms of the image of the Anselotti”Alexander Vasconellos, regional manager of Flash Score in Brazil, said. For him, the Italian coach has an image, which moves between wisdom and welcoming, creates a real relationship with people. “He does not dispute the spotlight with the stars of the show, which is essential to protect the relationship with fans,” he said.
In terms of digital engagement, Carlo Anselotti represents a strategic property for CBFAs Bruno Brum Highlighted, the agency’s CMO end to end. For him, the existence of Anselotti on social networks is an important competition for CBF, as a large number of followers translate as large audiences, brand strengthening and new income sources.
Even with a more discreet profile, Anselotti knows how to use his image with authenticity and steady results of his career.
The European coaches have a more number of followers than the media reference Italian coach and his major competitors. The Manchester City Pep Guardiola has 8.5 million followers and former Liverpool Jurgen’s clope is 4.6 million. Other familiar technicians such as Diego Simion from Argentina’s Lionel Scale (2.3 million), and Atletico de Madrid (1.9 million) are away from Anchelotti.
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Rene Salviano, CEO of Heatmap and Sports Marketing Experts, said that Anselotti’s image was “giant” due to his trajectory in high clubs such as Milan, PSG, Juventus, Bayern, Chelsea and Real Madrid. “He became an iconic world figure. It is now expanding with the opportunity to train the Brazilian team, which has been the most successful in world football history,” said Salviano.
His unique engagement is one of the factors that describe the success of Anselotti’s social networks. Your reels videos, for example, often approach millions of views. In collaboration with Real Madrid, the video of the embassy made during the Merengue team training has achieved more than 22 million views.
See this photo on Instagram
“Real Madrid has a world range that does not match, and it increases the image of Anselotti,” Sports Marketing Teacher Ivan Martinho said at ESPM. According to him, wearing a Spanish club shirt puts any public figure on the world stage and Anselotti knows how to take advantage of this visibility.
