He left the film to target Million 500 million by 2025

In the effect and in the music market, it may take months to receive payment for the job. It is not uncommon for advertising agreements to fall into an influenza or artist’s account for up to 60, 90 or 120 days. Those who already have a structural career are delayed to make financial planning difficult.

Facing similar obstacles that are former matista Igor Bonatto Decided to change the title and found NoodleFintech intended to resolve this issue strictly: Give ability attendance and financial infrastructure The creator is the economyThe field of collecting content, agencies and creators of artists.

Million has already reached Million 500 million in the size of transactions by the end of 2025 by Million over 25 million payments per month. The Creator Economy Market was $ 191.55 billion as of 2025, and from now on, five years of projection was $ 528.39 billion.

Invest in creativity

After graduating in the film in Canada, Bonatto started his career in the audio fleet in early 2010. He also designed a feature, but his largest project – sci -fi – was shell due to the shortage of investors. “This is not just my project. This problem is the whole creative economy: there are no data or mechanisms to measure the danger and attract private capital.”

Noodle was born in 2022 from this disappointment. Initially, Bonatto created a model to assess the results and losses of creative projects based on data and metrics. He was a co -worker of Noodle and Co -Founder, Ian Carvalho, who received help from a PhD in Artificial Intelligence today.

If the creativity market is considered more exceptionally, it is necessary to find a way to measure this danger.

Like many businesses, the initial idea did not work and the company appeared near bankruptcy at the end of 2023. “We have taken a big step than the leg,” captures Bonatto. New industries such as noodle games were expanding very fast. “We had to deal with the credit portfolio that we could not stand by Jolt,” he said.

Startup followed to serve his technology to serve the agencies – and its market exploded.

Or dose of Eloo ‘Creators”

Noodle is a kind of kind Digital Bank The creator is the economy. Allows agencies like platform BR Media, Kondzilla and GR6 Automate all the promotional payment flow from the contract to the creator.

Fintech also receives a ATES and provides credit based on social measurements such as engagement, followers and views. In practice, the influenza receiving an influencer in 90 days for brand action can be paid in hours.

This platform has already earned more than $ 180 million ads in 2024 and will reach today About 10,000 creators.

According to Bonatto, one of the largest differences is that the creator’s digital behavior is able to provide default. The fintech default indicator is close to zero.

Noodle works with Exchange Services with an online shipping partnership to provide dollar monotized creators.

Predictions and new round

After being cooperated Seed In 2024 led by QED investors, R $ 5 million, Noodle started a stage expansion. The company has raised the quantity of credit between November and March four times, hired new officers and The second part of this year will prepare a new round.

R $ 120 million more time and a The market is estimated up to half trillion dollars in the coming yearsAccording to Goldman Sachs, the company wants to lead the infrastructure of the creative economy in the country.

“I have given up my career so that other creators don’t have to give up them,” captures Bonatto. “We want to make sure that the lack of money is a good idea in the drawer.”

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