Externally to increase up to 30%, Belem’s retail sector warms for Mother’s Day | The economy
Mother’s Day is already moving trade in beleme. In shops in Para capital, the expectation of growth in sales 30% Compared to the same period last year. According to the National Confederation of Commerce of Commerce of Commerce, Services and Tourism (CNC), the date of Brazilian retail is to earn R $ 14.37 billion nationwide.
In belly, sections such as fashion, perfumery and accessories are growing. Items like clothes, bags, shoes and cosmetics lead the gift list. Shoppers also bet on digital strategies and emotional campaigns to attract customers.
Reinforced stocks and special collections
In a mall in the capital, manager Alain Farias said the plan began six months in advance. The store is especially prepared with the curator with pieces designed for the date.
“We have a beautiful collection. Timeless highlighted animal print line and Oliva collection” says Alain.
She also predicts that the flow of clients is positive, even with works at the mall entrance. The team’s expectation is it Sales are 70% personally E 30% by delivery.
The positive atmosphere is also in the shopping center
At the City Center, manager Lucy Cardoso is also hopeful.
“This is a time when we are stunning. Customers come to search for lunch, her husbands come, children … the store is already inhaling this mood,” he said.
According to her, customers are looking forward to purchases. Estimated At least 30% growth In store income.
Gets the delivery strength
In addition to Face -t -faces service, delivery is an important strategy.
“We hope to reach 70% of the store in the store, and the remaining 30% of the deliveries such as deliveries” explained that Align explained.
With the proximity of the May 1 holiday, it is expected to increase sales from the 2nd.
More than mothers: Gifts for those who take care
Both Alan and Lucy claimed that the profile of the gifts was widespread: it was beyond biological mothers.
“Not only mother gifts, but also those who played the mother. This will increase the demand.”
With this, stores try to varied products and create offers that meet different audiences.
Challenges in the national scenario
Despite the regional optimism, the national scene faces obstacles. The increase in credit costs affects the furniture that rely on the installment, such as furniture and accessories. CNC will withdraw up to 6% in these categories.
On the other hand, the fashionable sectors, shoes and accessories should be led by sales, rising 6.2% compared to R $ 5.63 billion – 2024.
In Belem, retailers bet on a bond affected by mothers to increase the economy.
“Children want to please with the gifts, not just with the gifts, but also with what represents affection. It will strengthen sales and customer relationships,” Lucy said.
Waiting good results
Even with difficulties such as contributions and problems in urban mobility, retailers are confident. A mixture between Face -the -faces sales, delivery service and initial campaigns It is effective.
