Izimi Mother’s Dani campaign in the store and celebrates with the party
Sylvia BrazWere, and,, and,, and,, and,.. The first issue cover of casual magazineInitial campaign Mother’s Day With daughter Maria IntIMissimiBrand Italian Underwear. The play was launched at the Flagship Store on Oscar Freer Street Sao PauloThis Monday, 28
The event was received by the Country Manager of Brazil, Alvaro Gutirez, Sylvia and Maria’s campaign, as well as the stars of the campaign, as well as Shahantal, Kamila Espinosa, Carolina Bittencort, Jianne Albertoni, Pathi Deezesus and Laura Fernandez.
The communication strategy of the Intimisime for the campaign is to strengthen the commitment of celebrating true stories and effective bonds beyond generations.
Pathi de Jesus: Presence in the incident in flagship (household/exposure)
Brazilian contemporary women
According to the brand, the mother and daughter represents a contemporary Brazilian woman, with sophisticated characteristics, which reflects feminine strength and family relationships. Sylvia has the mother of three girls and the lovely, self -confidence and the spirit of the sensory woman.
In the propaganda script, Maria Braz comes as a new generation of women. Young and exciting, it translates the strength to express it by its own style. Along with his mother, his existence emphasizes the bond between different ages, highlighting how the daughter believes and elegance is accepted.
Selected pieces for rehearsal are underwear, silk pajamere, and garments, which translate the concept of timeless and warm elegance, according to the promotional creators, are ideal for quality and style at all times.
High creative economy
At the moment, There are over 48 trade agreements in Sylvia, three press office and on average, 25 projects to be delivered every monthAmidst the clicks for campaigns, the existence of her publishing events and posts on her networks.
It does not reveal values, but its income is equal to 2024 in the first quarter of 2025. Silvia has 1.8 million followers today.
The creative economy is growing. The effect. According to my platform’s report, more than 69% of Brazilian people have already bought some kind of Brazilian after the influenza recommended on social networks, and 64% of brands have invested in influential marketing. According to Hot Mart, the Creator’s economy is expected to move $ 480 billion worldwide by 2027.
