Tourists rethink their impact on the places they visit
propagandaTourists Increasingly The way they travel is important, not only for the planet, but also for people who live in the most popular destinations. This is the main conclusion of Sustainable travel report 2025 Booking.com.
In its tenth edition, the report reveals that more than half of the travelers are now aware Tourism effect In communities and in the environment. Based on 32,000 people from 34 countriesThe report reveals a possible change of the model in the definition of responsible travel.
Will good intentions be enough?
See a world A more sustainable shape It looks more popular than ever. 93 % of the poll participants, in which thousands of people participated in six continents, said they want to take More responsibility decisions And they have already taken measures to do so.
This is more than twice the percentage of respondents who confirmed the same thing in 2016. Simple procedures, such as stopping air conditioning or Avoid huge access pointsThey also started generalizing.
But this year’s research shows that the most respectful of the environment is only part of the story. Economic and social effects to explore new places, from added pressure to housing systems due Respecting cultural traditionsThey are now a priority for many tourists.
Almost 40 % of the respondents ask for advice on how to travel outside the highest or visit seasons Alternative destinations to avoid symmetry. However, the report also reveals a separation between ideas and action.
Nearly a third of the respondents confirm that the cost of life has increased in their country of origin because of tourism. However, only 16 % believe that the solution is to reduce the number of visitors. On the other hand, many demand a greater investment in waste management, public transport and preservation to stop the impact Excessive tourism.
Many destinations depend on this change in priorities
Some places adapt to the development of travelers’ expectations. ChileanFor example, he is flirting with the activity of “tourists responsible for high purchasing power”, and people who, according to the country’s tourism office, are looking Old and cultural experiences. They are also ready to spend more to support local companies and conservative efforts.
To attract these travelers, the country is working to expand protected areas, support nature recovery and investment projects Environmental options for travel.
inLas Galapagos IslandsWhere fragile ecological systems face tremendous tourism pressure, some of the cruises operators rethink their business models. Now give priority paths Sustainable activitiesEvidence of guests remembers the effect it can have on the environment even one imprint. The islands opposed excessive tourism Repeated input rates.
Other destinations feel pressure
The situation is more tense in other places, where the number of increasing visitors overflows with some destinations. After testing last year, Rifle He was refined in 2025 One -day trip tax To help manage the ice breakdown of tourists who are excessive in downloading the historical center.
Los Visitors That does not pay can face high fines. But the average of 10 euros did little to deter travelers from going to the city. Last summer, the number of tourist family in Venice exceeded the population.
In Spain, the anti -development feeling increased. In destinations likeBarcelonaand Mallorca Y TennerviThe residents protested the impact of short rents, noise and congestion. Local governments began to act, but the change was slow, not very methodological.
Outside Sagrada Familia, one of the most photographed places in Barcelona, the authorities offerPersonal space to relieve overcrowding. But this plan does not seem to stop the wave of tourists who are lining up in queues to see the famous cathedral that was not completed in Godi.
Tourism needs a clearer direction
Conclusions 2025 Sustainable Travel Report They emphasize the main challenge of the sector: the increasing awareness of travelers with great and accessible actions.
propaganda“To ensure continued to enjoy the destinations by both the local population, visitors, tourism, infrastructure and innovation,” says Daniel Delpha. Booking.com Director of Sustainability.
The application itself is likely to contribute to these reasons. D’Alva states that the company plans to include it Hotels, family homes and pensions That has the approved sustainability certificates or that provides training and guidance for residence partners. With a lot of travelers, they are eager to do Most of the sustainable electionsThe question now is whether the numbers next year will appear that the intention becomes an effect.
