He created a Million 150 million business while betting on ‘Disneyland du Ago’

Rubens Inacio Were born UnpolisWere, and,, and,, and,, and,.. GoisBut it grew inside To toem Redemption. A family son tied to rural areas, lived in childhood The farm Electricity came only after years.

There, still began to understand the logic of a boy, Agro: Plant, take care, cut. To Eight yearsIt has already earned money to sell car tickets and fruit from the farm to the city.

To 15Redempted, which is already part of the social agreement of A Enterprise Agricultural parts.

With the spirit of swimmers, Rubens Decided to study A veterinarian em GoiniaBut the course was changed The administration. Served in the family construction company at To to Before returning Gois em 2011Decided to build your own story.

Bought less money, as part of a car and a car with any other Enterprise Meat products. But the real turn comes Two years later.

Em 2013Were, and,, and,, and,, and,.. Rubens And a partner Kaiyo Caesar Piers Established Texas CenterOne Megalas Focused on those who live in agriculture and admire lifestyle Country.

The idea is clear: create more than the store, the experience of experience Public Rural. Bet to unite fashionable, Sports Equestries, Gastronomy And decoration in one place.

“It’s not just about selling boot, hat and plaid shirt. Agro“,” Rubens.

Success took place immediately. With store, with 2,400 square meters em GoiniaConsolidated as the largest complex Western And and Latin America And earned nickname ”Disneyland from Agro“.

In place, rather than Clothes And accessories, swimming, sad, restaurant, barber shop and background programs Go to the horse week And the Ranchers Day.

Texas Center in Goinia: Store Latin’s largest Western complex in Latin America with 2,400 square meters (exposure/exposure)

Born TXC

Em 2015A stealing 250 thousand Riyas Of stock of Texas Center It was almost a tragedy. But, driven by solidarity of clients and artists SertanezosWere, and,, and,, and,, and,.. Rubens Found a new opportunity: Start its own brand ClothesA. TXC (Textile XTRA Company.

The first place was successful. To 1,800 piecesBetween the shirts and hats, they were sold in a week. The TXC Quickly discovered his audience: inner men and women who seek clothes and women and women QualityWith style Western And recognition Agro.

Today, the TXC This is a power Rural fashion. Em 2025To earn more than 150 million Riyas For the year. With 56 physical storesThere is a brand 3.000 Sell points Multi -Brand And projects to be reached 100 units The franchise To the end 2025.

No ranking Examination Extending businesses 2024A. TXC Is in 30th In the middle business section 30 E. 150 million RiyasWith growth 54,92% In net maintenance income 2023.

The brand is strongly betting in an emotional relationship with the field. “We produce for those who produce”, capture RubensStrengthening the slogan TXC.

Same TXC May be your company Examination. Get free membership in the ranking The expansion business is 2025!

Road Retail

The growth of TXC It will be continued by a model The franchise. To open a unit, turning from investment 400 mill A. 600 thousand RiyasWith estimated returns 36 months.

In addition, bets on brand distribution Multi -Brand And in strengthening the presence of medium -sized cities and rural areas, here culture Agro This is the mainstay.

The portfolio includes t -shirts, columns, jeans, caps (Best Seller Brazil) And seasonal collections. In 2025A. TXC Starts the line The desert nomadInspired from indigenous traditions Navajo And in American desert, the first stage of the brand’s international expansion represents.

Produced outsource 80 national suppliersAnd focus on the noticeable ones of raw materials Cotton. Logistics is designed to meet both wholesale and retail, with strong digital presence, but without leaving the value Physical stores.

“In -Person Contact is unacceptable. Store we will create a real connection” he said Rubens.
Challenges and expansion

The biggest challenge for TXCThe second RubensPlans to maintain recognition and enter the market while expanding its presence in capital International.

The goal is to grow 25% Until the customer ends in the portfolio 2025Conquer the new markets Latin America And strengthen actions with influences and singers Sertanezos.

The company will also prepare Root Retail ImmersionThe event Rubens He designed his retail experience to share outside the big town centers.

“Those who win inside are sold anywhere. Reality is different here: the difficult logistics, the customer and the very little glamor demand,” he said.

Another project is to create a new line of its own products Texas CenterStarting with hats and expands Clothes And accessories. “We want the customer not only a product but to take some part of our history.”

Texas Center, Goinia: Store kicks for the creation of TXC brand, which reaches 100 stores in 2025 (exposed/exposure)

Others Business

Beyond TXC And from Texas CenterWere, and,, and,, and,, and,.. Rubens Inacio Operates business in AgricultureEvents, buy and sell Symptoms Rural, Securitizer and Market Real Estate.

Me The farm No. To to Produce exported beef protein ChinaStrengthening your connection with the field that has shaped your life.

“Oh Agro This is not only part of my story. He is my story, ”he said Rubens. “In this field I learned the value of discipline, elasticity and work.”

Com 2.400 hectares Its maintenance and hundreds of direct and indirect employees, Rubens He sees his role in building heritage.

“More than NumbersI want to leave the values. I want to remember the brands I founded, the connection with the client and the pride of Brazilian farming. “

The future in the horizon

The next steps of Rubens And from TXC Include the openings The franchise The expansion of international, production series, strengthening E-commerce And starting The book To tell your trajectory.

Furthermore, Rubens Would like to use your experience to train new leaders RetailEspecially those who work away from large centers.

“I believe in the national retail, but it is necessary to change the psychology. Today is a retail relationship, not only selling but also ahead,” he said.

To to Rubens InacioSuccess is measured not only by size or income, but also for the ability to manage Summary.

“Respect where we come from. Respect Agro. Be proud of this country with real planting, creating, changing and building. “

What is the expansion business ranking

Oh Expansion business test This is the initiative of the test and BTG Pactual (from the same test control group). The aim is to find Brazilian developing companies with the highest net maintenance income growth in 12 months.

As of 2024, the survey assessed companies that could expand revenue in 2023. The analysis is considered a business with an annual income between 2 million and 600 million Reis.

The 2025 edition is already open. Participation is 100% free. Registration runs till May 5, but anyone who ended the registration before March 31 will get the path of online content dedicated to entrepreneurs at St. Paul Business School platform.

The subjects include artificial intelligence, corporate sustainability, management of high performance groups, working capital and cash flow, digital marketing and economic scenes.

Do not leave from the biggest ceremony of Brazilian entrepreneurship. Click here to start your registration.