Capsule beyond coffee: Dolls Gasto and Copenhagen Chocolate Classic
Just like the coffee unveiled himself Cold versionsWith creamy or spices, the Cells They are also getting new territories of taste. Now, NescaF Dolce Gasto expands this journey with partnership CopenhagenIt begins with two symbols of Brazilian candy: Lazothinha and cat tongueIn versions Mochasino and Chocosino.
This news represents another step in Nestle’s strategy to bring value to the portfolio in Brazil and strengthens the brand’s proposal to change experience Cafe – E.Were, and,, and,, and,, and,.. Now, from chocolate – at home. One of the most traditional brands of National Chocolate, by accumulating skills in capsule beverages, the Dollo Gasto Capsule, which is almost 100 years old, creates a new chapter for the use of caffeine and new taste.
“Today, 20% of our business has been reversed To Innovation-and which we have been waiting for a long time and consumers, in 2025 we have a very relevant partnership. The company’s cooperation with important and classic brands in Brazil has been a journey in recent years, ”said Valeria Pardel, Executive Director of Cafes Nestle.
This contribution initiates the proposal that strengthens the brand’s proposal to provide more advanced user experiences and expand the connection with the CRM group – Brazil is also responsible for the Kakkavu and the Cope Kofi brands.
Valeria Pardel, Cafe Executive Director Nestle: Happens with important and classic brands in Brazil (exposure/exposure)
“We have experiences with these iconic products in the store, in a drink, in a drink, it opens a new doors: consumer opportunities, new distribution routes, new points of sale. And it is like Copenhagen, we are going to rotate 100. GThe hour D Marketing Trade da Copenhagen.
This partnership indicates a strategic opportunity to contact people and the creation of new connections. With it, Copenhagen expands its presence to channels that have previously published, Dolce Gasto’s retail and digital platforms.
This approach between groups is part of Nestle’s big strategy to varied channels, accelerates innovations and bet on high -value categories, with the desire to feed strong marks more.
Customization of the cup
Since 2021, Dolce Gasto bets Colobs With brands from Nestle like Alpine, Girl, Galak, Nesca, Sensation, Kitkat and NescaF Gold.
“When we saw the market, we thought it was a drink that stimulates coffee. Today we will talk to an indalg drinkELncience. Coffee often turns into a substance inside a large drink. As in this release, the coffee is a protagonist, but with the chocolate, ”Valeria adds.
This movement is part of the Nestle Plan, which strengthens the portfolio of Dolce Gusto as a synonym of home coffee shop, focus on steady innovation and awakening flavors A. The affected memory. The selection of the brand as a platform for these collaborations is certainly in this position: the place of innovation of various palate.
Another cup
According to Valeria, pleasant drinks appear to be an extra cup in the daytime, “It comes most drinks Layers. In the case of a chocootin, for example, or Mokesin, they focus on as a dessert at the end of the afternoon or after lunch or dinner. We believe that these drinks should occupy this space of the ‘second cup’ in customers’ homes. ”
Keeping already known flavors is an important guide of this process. “We should always be very careful with quality and with these flavors, and make sure they are preserved for generations. The quality and taste are unclear. And we can reproduce our experience in Brazilians, and we can reproduce our experience in the store.”
Cat Tongue Chocosino: Copenhagen Chocolate -The Preventive Drink (Exposure/Exposure)
For Valeria, the favorite taste of the second cup – she and her children – version Cat’s tongueBrand soldD.Copenhagen from the 1940s. Already Pedro likes Mochasino Of LazothinhaA drink that connects the taste Lunatic–Of–Cashew, cinnamon and layer.
Products are already on sale on Dolce Gasto Online channels and soon they reach physical points.
