Korean culture conquered public beltenens and moves sales in fairers and stores in the capital | The economy

The universe of the Doramas and K-Pop has overcome the obstacles of streaming and music videos, which turned into a worldwide phenomenon. South Korean culture has become a good appropriate for those who want to take up creativity and passion. Key chains, custom notebooks, posters and popular products PhotoCards They already have guaranteed space in fairers, background events and one of the traditional aspects of the capital of Para on Sundays and on Sundays.

https://www.youtube.com/watch?v=xbrnrlqodx0

Uli Ferrera, 18 years old among the founders who are profitable with this section. She began selling K-pop stories a year ago after she realized the appropriate success in autonomy and acquaintances. “I had two friends. They started selling and they saw that they had sold a lot. So I started adding keychains, posters and photocords in my shop,” he said.

Yuli has been working as a seller for three years, but it has been with products focused on Korean culture, which has noticed the real aggression in sales. According to her, the movement is stable and reaches different audiences. “This is a very profitable. People are consumed so much and are different ages from children to the elderly,” he said.

(Carmem Helena / O Liberal)

In addition to Prana da Republica, the young woman is also involved in specific activities such as BTS Day and Army Experience, especially one of the most popular groups of the genre of the genre. “In these events, it sells a lot more, because it has only focused on K-pop, just for BTS. There is a lot more search,” he explained.

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Beatriz Cardoso is the university and a fan of South Korean culture for years. She reports that she usually purchases articles, especially Doramas actors and K-Pop groups. “I have met K-Pop in high school, so I am a fan for a long time. I usually go to events and Asian festivals. In these places, I usually buy photocords from my favorite actors and singers. Buy new things whenever I go.”

Those who are in love with this universe are also a business opportunity, Mariana Bayasi, 31 years old. Since 2012, a fan has seen the opportunity to resign from her passion for her hobby. “I took my money and invested in the shop. I said like this: I’m going to make a fan for a fan.

K-Pop Party Children and BTS (Carmem Helena / O Liberal) Products of Groups

Mariana has been working in the region since 2021 and has been in the cultural activities spread across Belem. Its tent has a steady presence on Sunday morning in Prana da Republica, but products are also released through social networks. “There is an Instagram of the shop and I will always take everything for the events of K-pop in a city like coffee shops, cinemas and theaters,” he explained.

For her, the success of the business is directly linked to the increase in the visibility of Korean culture in Brazil. “Not only K-Pop, but Doramas, actors … all of this has earned space. Korean culture is growing, and this is great to see this identity.”

It is believed that Mariana is more than a source of income, and that the meeting between the local market fans is a point and strengthens society beyond profit. “We are very united. I don’t see anyone as a competitor, everyone will be friends. We will exchange tips, help each other. We have scavenger hunting, games for these events. It is listening to K-pop all day. It is a fun and rewarding experience.”