Varying in crisis: Does artificial intelligence steal our identity?
I started my day by typing a few words in Chatgt. In seconds, Artificial Intelligence created a polishing text to my LinkedIn page, praising my business attention with the eloquent. I was impressed. That post The sound Like me, but not He was born From me. When I handed my throat to an algorithm, I thought it was a slip with my personal brand fingers.
This is confused: how far the revolution Ia Can it cost our validity?
A vibrant revolution
I am not alone in this experiment. From the corporate world to social networks, many leaders have already led to the promises of artificial intelligence. Marketing Strategist Diandra Santos, for example, admitted to quitting: “I use artificial intelligence in everything I do today to optimize my time and optimize my team time”.
AI content has become a kind of co-pilot in creation and personal film management. Diandra has also developed virtual agents with the ability to reflect its voice in video scripts – it has given more posts than an experiment 400 thousand views.
Numbers verify the enthusiasm: 8 out of 10 marketing professionals in Brazil have already been used In strategies, concrete capacity and faster gains, IAB refers to research from BrahmilMade of Nielsen in partnership.
The creation of content has become the most common app, 71% of these experts adopt it, but data analysis and promotional optimization will come shortly. In other words, the technology is no longer a differential and standard – and those who are not enjoying, the dangers lagging behind.
From a business perspective, the promise is seductive. With manufacturing algorithms, a CEO articles, posts and videos can be published to Cadence in the past, which can maintain a steady presence without sacrificing strategic time. The Personal Brand 2.0 has promised to be more effective than ever since – in theory – in theory – the ubiquitous, optimized and -.
The danger of authentic fall
In the joy of adhering to this revolution, a warning sign also enhances the mark: a line of separation Expand Of Will be lost Your voice is thin. The same diagram that receives AI identifies the source of the problem. We spend a crisis of faith.
“People are afraid of using the new one,” she explained the Neofobia trend amidst very technical news. Bombed Deepfax And simple content, people withdraw to the family member and at this time, credibility is worth gold: “It is easy to create credibility with a personal brand compared to distant corporate marks.”
That is, the The value of human authenticity is not so high – And definitely, for this reason, more automating the image will also shot in the foot.
Diandra guarantees the standard of content with their editorial characters (personal archive)
Attention, the main currency of personal marketing, becomes more controversial when all players use the same automated strategies. At these times, the A particular story From every leader, their vulnerability and their human tactile information are reliable to stand in the sea of information.
At the same time the AI promises a revolution, which is a difference and belief – leading to the downfall in the personal brand columns.
Balance between algorithm and validity
Depending on this stalemate, the solution is carefully balanced, a kind of “middle path” between rejecting technology and completely surrendering it. Artificial Intelligence is here to be here, but how to use it to be defined as winners and losers at this new stage Branding Guys.
Defining clear limits is also important. Each leader will be surprised by any aspects of his personal brand No. Can be handed over to them. Diandra Santos, despite her arsenal Bots, Recognizes it Which robot will not be in its place to replace. E. Hitting at a crucial time: real human interactions – respond to a sensitive comment, discuss the partnership of the eye (even through the zoom), share the personal story – be irreplaceable.
A. Playing And and Human experience Each communication creates a real connection behind. Automize what works, preserve emotional and strategic ones. Authorized Do not copy and Fame Did not outsource.
