Tests a new content search engine recommended with Netflix Artificial Intelligence – Computers
The Netflix platform continues to increase the number of TV series, movies, documentaries, sports and other contents. And finding recommendations to suit user interests is not always easy. The The streaming giant is improving its consumer experience and is already testing the new Openay Artificial Intelligence -based research engine.
According to BloombergOh Before reaching other countries and territories, in system tests in Australia and New Zealand. The IA search engine allows you to see more specific regulations to list the mood of subscribers, not only by name or gender.
At the moment, the Tests are limited to Netflix iOS and, according to the company, tests will soon reach the United States and other markets. The new research system has to be activated, which is an option for users to test.
This is not the first time the Netflix streaming platform has been using Artificial Intelligence and Machine Learning, learning consumer interests and applied recommendations based on history. The The new AI system allows subscribers to ask questions beyond the names of actors or content styles and receive advice in this base.
Oh Bloomberg says that Netflix is facing other ways to extend the use of Netflix AI in corporate internal processes and its structures. The company’s company said that Ted Sarandos helps to shoot AI, but does not replace creativity such as drills and actors. AI has raised Hollywood questions on how AI can reduce jobs and reduce costs.
Of Keep in mind that Netflix hopes to spend 16,700 million on content in 2025An increase of 11% compared to the previous year. The platform included 19 million subscribers in the last quarter of 2024 and ended the year with a total of 301 million members worldwide.
