Special paths: Manuula Corte, Europa group rejuvenated early ripening

The trajectory of Small manuals One of the most expressive organizations of Water purification sector Brazilian has a moment of accurate transition as its starting point: Double tragedy in a few months, with his older brother’s death and then, his father, The illusionIt was founded by the company on March 14, 1984, when the same year came to the world in a combination of manula business and family wheels.

“From that moment, everything has changed, our relationship and my life vision and really important. It is like ‘Day One’“He said in an interview that he had Excum to the series Special trajectory Female, in which it was opened Woman month.

The businessman graduated in the law and also worked on the law. However, after family losses, he had to do Determining the option: UME to sell or sell a group established. The company is not a dream of properly, but manula attempted to continue Decades of heritage Of the company.

Elasticity and success

Two years after taking over, the business increased by 10% and reached $ 195 million.

“When life is placed before us than great challenges, the best option is to make us strengthen and change the difficult ones. Back there, one day I never thought that I would lead an organization, along with jobs, produced Positive effect Most people in life. But today I believe that life has been prepared for me today“Manula reflects on his re -visiting his journey.

The story Success after overcoming Written between many other disadvantages and some partisan The young and heirs of the woman, the family empire. To drive a company – and go in a field – mostly female, it used foreign aid and invested specialization to play business.

One of his great advisors is Wilson Poite, the founder of the Poite Energy, also invited to be part of Advisory Board. “When we are inherited by a position, most of the ability to see Family relationship. You need to face every day, ”he said.

CEO also invested a lot in self-knowledge. “The most important thing is that I know that I have been fulfilling my character as best and have a variation. Whatever others say, but I see me how I look at me”It pointed out.

Water to transform

“Oh European Group Were already born Sustainability in DNAFrom purifiers Replace disposable bottles and gallons and your product contracts a Natural resource Is worth it, ”Manula said, whose purpose is to bring pure water to more people and, as a result, more The quality and health of living.

According to its command, the company is also betting Innovation and Positive and social responsibility measures. Great goal TurnWhile reducing Environmental effects.

“It is not just about distributing the product. How to do this. We want to conclude that the water coming to people’s homes is not only clean but all of our processes are small Carbon has been attached It is possible, ”Manula explained.

Use of coal activated coal from reverse filter logistics, packaging recycling and Babasu in steady programs Water treatment.

Currently, there are about 300 stores nationwide, and in others already Collection points Users to take them Refis has been used.

There is another concern Logistics and transportation Products. Together A. EcaplanProvides the company ”Neutral shipping ” For purchases made in e-commerce and makes Carbon compensation.

Manuella is also in front of Includes projects, Leadership positions are trying to promote a more different atmosphere with the greater representation of women and black. In addition, it is strongly invested Environmental education And support Local associations.

In partnership Brazil Brazil, One of the initiatives of drinking water to harmful communities in remote areas of Brazil has influenced more than 2 million people.

And the lesson also starts at home: Since 2016, Sao has stopped using the office in Paulo Disposable glasses And paper towels were replaced with hand dryers. As a result, there is 30% of waste reduction has been sent Sanitary landfills.

“You need to see the future, but for the people you share the gift. I believe that the true success of an organization is how it looks Effects Society, beyond profits, ”Manula said, by strengthening her commitment a A better and more stable future.

Inspiration for other women

One of your greatest Life’s benefitsManuella is pleased that he wants to go beyond the departure A positive heritage For the company. Your deepest desire Stimulate other women To occupy places and find their transformation force.

“I believe that our goal is, as women, always reinstatement and wants to be good, and at the same time, not setting aside our rights: what we are achieving in the world,” he said.

It was with the same spirit Claw and elasticity She became one of the most worshiped leaders in the field and is still a FIRM to advance the history of the European Group. For the executive, the Sustainability There is no conclusion: “It is a little bit every day, it is a really difference,” he said.

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